About the role
Hiring A-Player Creative Strategist!
We're one of the fastest-growing brands in DTC, spending $1M+/day on paid media alone. Moving into retail shortly. That means you have a chance to make a meaningful difference at our company. Rare opportunity. No robots...
You need:
→ A track record in DTC/ecom creative strategy, not just "ad experience"
→ Fluency in DR fundamentals: awareness levels, mechanisms, buyer psychology, strong copywriting
→Ability to truly understand winning iteration vs. net new concepts
→ Ads you've made that actually spent real money
→ Deep understanding of relevant metrics
→ STRONG AI workflow fluency
What you'll own:
→ Getting obsessive about our customer research
→ New angle generation and avatar unlocking
→ Writing video ads across formats (real UGC never AI UGC, story, VSL-style, AI animation) and working with our team of creators and editors until go-live
→ Understanding of static ads and long-form primary text
→ Funnels: do you need a better page for your TOF ads? Tell us what to build and we'll execute quickly
→ Live in the data. There are no secrets here. Have access to your metrics. Tell us what you think we should do next. You're not a robot.
Prefer US-based but open to South America and EU.
If you really have an A-player mentality, shoot me a DM. If not, don't reach out. Referrals welcome and will of course throw a referral fee! Crazy opportunity for someone special.