Job Title: Creative Strategist

Location:This position is permanently remote, allowing you to work from anywhere.
Employment Type: Full-time
Why are we hiring for this position?
To lead the ideation, design and optimization of ad creatives that drive performance. The role requires a blend of creativity, analytical thinking and a deep understanding of digital advertising trends.
What does the ideal candidate look like?

• Relevant experience developing high-performing digital ad creative in performance marketing environments
• Strong proficiency in creative design tools and understanding of major advertising platforms
• Demonstrated ability to translate data insights into creative strategies that drive measurable results
• Excellent communication skills with ability to collaborate effectively across departments
• Experience in EdTech or e-commerce sectors preferred

Roles And Responsibilities

• Creative Development: Lead the creation of high-impact ad creatives, including static images, videos, and UGC-style content, tailored for different funnel stages.
• Multi-Platform Campaign Execution: Strategically develop and deploy platform-specific creative approaches for Meta, Google and emerging channels, ensuring maximum performance while maintaining brand consistency.
• Performance Analysis & Optimization: Conduct rigorous A/B testing and analyze creative performance metrics to identify winning elements, quickly iterate on underperforming assets and scale successful approaches.
• Cross-Functional Leadership: Partner with performance marketing, brand, product and data teams to align creative strategy with campaign objectives, audience insights and business goals.
• Innovation & Thought Leadership: Continuously research industry benchmarks, competitor approaches, and platform innovations to maintain a cutting-edge creative advantage in a rapidly evolving digital landscape

Skills: creative strategist,optimization,performance marketing,creatives,advertising