Creative Strategist, Paid Social

APPLY VIA JOTFORM: https://form.jotform.com/252324804856157

Type: Part-time to start (approx. 20-25 hrs/week), with a clear path to full-time $20USD-$30USD/h

Can be turned into a Full- time position.

Reports to: Creative Director

Location: Remote

About You

You look at a brand and immediately start asking why people buy. You know exactly what their ideal customer wants doomscrolling at 11pm.

You are not a designer, and you are not just a copywriter. You decide what the ad says, who it says it to, and why that angle lands. Your brief is clear enough to execute without a second meeting.

You know the difference between a good idea and a good idea for this brand, this audience, this placement.

Your UGC scripts sound like a friend talking and run on copywriting structure and sales psychology. 

You use AI for speed and never for the angle. 

What You’ll Do

Research and iteration

• Mine reviews, Reddit, and comment sections for the exact words customers use
• Read performance data to inform the next round 
• Keep a running library of what worked, what failed, and why

Static ad concepting

• Develop strategic angles grounded in real customer language, reviews, and competitor gaps
• Write the copy: hooks, headlines, body, CTAs
• Build creative briefs (concept, angle, inspos, copy, layout notes) a designer can execute from cold

UGC scripting and creator briefs

• Write conversational scripts built on copywriting and consumer psychology, with zero AI slop
• Brief creators on hook, beats, delivery, b-roll, and on-screen text
• Match script format to the platform and the awareness stage of the audience

Working with the team

• Concept alongside the Creative Director, who you'll work with directly on angles and briefs before anything goes to production
• Work with Account Managers to understand what the client actually needs, then translate it into creative direction
• Partner with Creator Managers on casting fit and revision rounds
• Attend team meetings as a working member of the department

Your Qualifications

• 3+ years concepting paid social creative, agency or in-house
• Experience working with eCommerce, DTC, and/or lead generation businesses
• Strong understanding of TikTok, Instagram, YouTube Shorts, Pinterest, Reddit, X, and emerging social platforms
• Fluency in copywriting and consumer psychology: objection handling, awareness stages, social proof, specificity over adjectives
• Fluency in direct response fundamentals (AIDA, PAS, etc.)  
• Comfortable reading hook rate, hold rate, CTR, and CPA, and turning those numbers into a creative hypothesis

APPLY VIA JOTFORM: https://form.jotform.com/252324804856157