NATURE AND SCOPE OF POSITION

Retail Marketing / New Client Development

• Serve as the key liaison with high-end shopping mall landlords and regional retail partners across APAC, negotiate exclusive brand resources, seasonal event slots, window display privileges and co-branding opportunities.
• Lead end-to-end execution of offline retail marketing activities, trunk shows, private viewings and VIP exclusive events across APAC stores.
• Manage regional trade marketing projects, track resource allocation, oversee project timelines, and ensure all trade activations align with brand premium positioning and regional sales targets.
• Be responsible for the budgeting, cost control and resource allocation of APAC regional retail marketing projects, ensure reasonable investment and maximize marketing ROI.

Drive Client Strategy & Execution

• Champion and roll out the Client Development Roadmap with a 360-degree Mindset
• Leverage data to implement client strategy to boost client acquisition, retention, and engagement, aligning with global brand strategy, business objectives, and local client insights.
• Build strong relationships with key stakeholders (e.g. Retail Marketing Team, CRM Team, Merchandising Team) to foster collaboration and drive buy-in for client development initiatives.
• Share insights and business needs with the global retail team.

Customer Journey & Segmentation

• Define and continuously refine end-to-end customer journeys across all client segments, ensuring differentiated experiences based on lifecycle stage, product affinity, and value tier.
• Map out key touchpoints including outreach, marketing messaging, service moments, gifting, and experiential elements.
• Work with CRM Team to build and maintain engagement frameworks, ensuring consistency and relevance.

Campaigns, Gifting & Experiences

• Ensure Global Marketing toolkits are executed at regional level across client events and animations in collaboration with regional CRM and Marketing teams
• Responsible for the VIC client experience programme, ensuring these are executed with global brand alignment and standards
• Sourcing strategic Gift with Purchase ideas to drive sales, elevate brand loyalty, and align with key business goals.

Qualification/Education

1. Degree holder in marketing or a relevant discipline

Experience Required

1. At least 5 years of experience in retail marketing or relevant area

Particular skills/knowledge required

1. Able to work under pressure to meet tight deadlines
2. Proactive, committed & responsible
3. Able to work independently & efficiently
4. Excellent command of written and spoken English

Characteristics required

1. Demonstrable ability to use initiative and be proactive
2. Have a sense of urgency and ability to deal swiftly with changing needs
3. Team player with the ability to work on own initiative when required
4. Response positively to feedback and direction
5. Highly organised with an ability to multi task
6. Innovative and proactive, with a “can do” attitude
7. Well presented with the ability to communicate confidently