📍 Amsterdam – Houthavens | 0,8 - 1 FTE | Mostly on-site | Preferred start date: asap

ℹ️ About the role

As Bon Ton Toys' in-house Brand Designer (DTP), you are our visual identity consciousness and ambassador. You deliver the daily stream of brand-consistent assets that keep Bon Ton Toys looking like one house, and you keep our design system tight so freelance and Design Studio work integrates seamlessly. This is a medior-level role within our Brand Marketing pillar. Day-to-day creative direction comes from our Brand & Digital Marketing Manager, while you report into our Head of Marketing & Brand.

🫵 Your Responsibilities

The role combines strong DTP craft, design system-thinking and production discipline, and is responsible for the following areas:

Brand-Consistent Design Output

Produce and adapt packaging and product design across collections, always within Bon Ton Toys' and each licensor's style guides. Build trade and sales materials, sell-in decks, POS and fair assets together with the B2B pillar, and support campaign and social design wherever craft-level consistency matters.

Design System & Templates

Maintain the templates, asset libraries and design system that let the whole studio — core and flex — produce on-brand at speed, so quality holds even when work is delegated.

Production Quality & Print-Readiness

Prepare and quality-check files for print and production, and liaise closely with the Design Studio to keep error rates low and delivery on-spec.

Brand Ambassadorship

Advise teams pro-actively on how to elevate the brand visually while consistently staying within identity guidelines. Escalate unclear licensor cases to the Brand & Digital Marketing Manager rather than resolving them unilaterally, and pick up incoming design requests as scheduled by the Traffic Manager.

🙋 Who are you?

You are an experienced, designer with at least 3 to 5 years of relevant experience in DTP, packaging design, or production design, preferably within a branded product, licensing, or retail environment. You take pride in clean, reusable systems, and you're comfortable working within the guidelines set by brands and licensors, rather than circumventing them. You're used to executing on a premium creative level.

🔑 Key Competencies:

• Design system-Minded DTP Discipline: Fast, precise and production-focused, with real DTP and print discipline.
• Packaging & Print Craft: Strong on packaging and print; fluent in the standard design toolset.
• Clean, Reusable Systems: Takes pride in clean files and reusable templates; comfortable working to guidelines.
• Brand Ambassadorship: Safeguards the brand's evolution and consistently makes it shine, rather than policing it.
• Collaborative Mindset: Works constructively within licensor guides and the studio's design request workflow.
• Language: Bilingual NL/EN preferred.

❤️ What We Offer

• An inspiring workplace and homebase in the Houthavens, Amsterdam. Good to know is that our default way of working is office-based, with the possibility to work from home up to one day per week.
• 25 vacation days
• A pension scheme without personal contribution.
• A bicycle plan via Lease a Bike.
• A team full of energy, creativity, and amazing plush toys everywhere.
• Twice weekly bootcamp sessions during work hours.
• Extremely good lunch and regular team drinks, outings, and surprises.
• A meaningful mission: growing Bon Ton Toys as the #1 premium sustainable brand
• This role is for a minimum of 32 hours, with a preference for more hours.
• Salary range based on experience: € 3.200 - € 3.900, based on 40 hours per week.

📝 How to Apply

Send your resume and motivation to Michelle via [email protected] and you'll hear back from us as soon as possible. We'll start with a short introductory call, followed by two interviews at our Amsterdam office.

❤️ Our Cultural Values

At Bon Ton Toys, our culture is what brings us together. As one team, we live by six shared values that shape the way we wor