*Florida residents only*

Work Location: Remote (Florida residents only)

We are looking for an experienced Brand & Campaign Marketing Specialist to join our team.

We're looking for someone with strong creative instincts, exceptional writing ability, and the judgment to turn marketing ideas into compelling, effective campaigns. Someone who understands what makes messaging resonate, can recognize and elevate strong creative, and knows how to bring the different pieces of a campaign together.

This is a hands-on role with meaningful responsibility and ownership. You'll be involved in developing campaign concepts, shaping messaging, writing copy, coordinating creative development, executing initiatives, and evaluating performance. We expect you to bring your own ideas, challenge assumptions, and find opportunities to make the work better.

We're a small team, so this isn't a role where you'll be limited to one area of marketing. You'll need to be comfortable thinking strategically while remaining closely involved in execution. We're looking for someone who can take an objective, determine what needs to happen, and move projects forward without constant oversight.

Above all, we're looking for someone who genuinely cares about marketing. Someone who pays attention to great campaigns, studies what makes them work, and continually looks for ways to sharpen their own judgment and craft.

What You'll Do

• Develop and execute marketing campaigns, from initial concept and messaging through creative development, launch, and performance analysis.
• Create compelling campaign concepts, messaging angles, headlines, and creative ideas grounded in product benefits, positioning, and customer insights.
• Write, edit, and refine marketing copy across paid advertising, email, website, social, and other channels.
• Collaborate with designers and other team members to translate messaging and campaign concepts into effective creative assets.
• Translate marketing objectives into actionable plans, establish priorities, and coordinate the people and resources needed to execute effectively.
• Manage campaigns and projects to ensure work is completed accurately, consistently, and on schedule.
• Analyze marketing performance, identify opportunities for improvement, and apply insights to future campaigns, creative, and messaging.
• Contribute to broader marketing initiatives, including product launches, brand development, partnerships, and ongoing optimization.
• Proactively identify opportunities to improve our marketing, challenge existing approaches, and bring new ideas forward.
• Take ownership of projects, anticipate potential challenges, solve problems, and drive work through completion without constant oversight.

What We're Looking For

• 5+ years of hands-on experience in brand marketing, campaign marketing, copywriting, creative strategy, or a related discipline, ideally within a consumer brand, ecommerce business, agency, or similarly fast-moving environment.
• Exceptional copywriting ability, with a strong understanding of how to develop clear, compelling messaging that captures attention and communicates value.
• Demonstrated experience developing and executing marketing campaigns, including concept development, messaging, creative direction, and execution.
• Strong creative judgment and the ability to recognize what makes marketing effective, from positioning and customer psychology to copy and visuals.
• Ability to translate product features and customer insights into meaningful benefits, compelling messaging, and clear reasons to buy.
• Strong understanding of core marketing principles, including positioning, differentiation, audience, and campaign strategy.
• Ability to evaluate ideas critically, make sound recommendations, and clearly articulate the reasoning behind creative and strategic decisions.
• Experience collaborating with designers, creators, and external partners to bring ideas to life.
• Strong organizational and prioritization skills, with the ability to manage multiple initiatives while maintaining a high standard of quality and attention to detail.
• Proven ability to independently drive projects from initial objectives through execution.
• A proactive, accountable approach to work, with the confidence to identify problems, propose solutions, and make decisions.
• Comfortable analyzing marketing performance and using results to inform future creative and strategic decisions.
• A genuine curiosity about marketing, with an interest in studying campaigns, understanding what works, and continually improving.
• Comfortable using AI tools to improve the quality and efficiency of your work while exercising independent judgment.
• Clear, professional, and personable when communicating and collaborating in a remote environment.

Candidates with a strong background in copywriting, brand marketing, or creative strategy are especially encouraged to apply. We're not looking for someone who specializes in every marketing discipline. We're looking for someone with excellent judgment, strong fundamentals, and a demonstrated ability to develop ideas, improve the work, and independently bring projects to completion.

Please be prepared to share examples of campaigns, copywriting, or creative projects you've worked on, including your specific contributions and the thinking behind your decisions.