Key Responsibilities

• Develop, drive & own retail marketing strategy including offline events and activations to fuel business growth and brand equity.
• Manage and deliver marketing strategies across all consumer touch points to raise brand awareness and conversion.
• Plan and manage daily operations for social media platforms, including Facebook, Instagram, LINE and Threads.
• Plan and execute local content creation projects, including shooting and on-site management.
• Data analysis on regular basis to evaluate the performance of retail marketing & social media platforms and optimize strategies.
• Drive collaboration between cross functional teams including retail operations, visual merchandising, e-commerce, merchandising and CRM aswell as HQ marketing peers to deliver and improve go-to-market process.
• Leverage and integrate market trends and consumer insights to deliver effective consumer led campaigns and brand experiences.
• Align with line manager to implement and execute other marketing communications campaigns or projects.
• Perform all other job-related duties as assigned.

Requirements

• Minimum 4 years' experience in Beauty/Fashion /Luxury industry.
• Minimum 4 years' experience in Communications / Marketing.
• PR or media background (e.g., journalist, editor, content writer) experience would be a plus.
• Proficiency in content creation tools.
• Strong logical thinking and organizational skills, with the ability to manage multi-tasks in a fast-paced environment.
• Excellent interpersonal communication skills.
• Proficient in both spoken and written English and Mandarin.
• Proactive good team player with resilience.
• Fun, vibrant & outgoing personality with great personal style.
• Eager to learn and have keen sense of fashion and passion for the fashion industry.

Location: Xinyi, Taipei (office-based)