We are looking for a talented and highly creative Art Director to shape and elevate GQ’s visual expression across campaigns, content, product communication, retail, and digital platforms.

The Art Director will be responsible for turning brand strategy, product stories, and creative ideas into strong, distinctive, and commercially relevant visual experiences that connect with GQ’s target customers.

This role will lead the visual direction of campaigns and productions, working closely with the Creative, Marketing, Design, Merchandising, Ecommerce, VMD, and other teams to ensure GQ consistently looks and feels like one strong, recognizable brand across every customer touchpoint.

Key Responsibilities

1. Art Direction & Visual Concept

• Lead the visual direction of GQ campaigns, product launches, seasonal collections, and key brand initiatives.
• Develop creative concepts, mood boards, visual references, and overall visual direction based on the campaign brief and brand objectives.
• Define the look, feel, styling, composition, photography, typography, and visual storytelling of each project.
• Turn product and marketing strategies into compelling visual concepts that are relevant to GQ customers.
• Continuously evolve GQ’s visual language while maintaining a consistent and recognizable brand identity.

2. Campaign & Production

• Lead the creative direction of photoshoots, video productions, campaign content, social media assets, and other visual productions.
• Work closely with photographers, videographers, stylists, models, makeup artists, production teams, and external creative partners.
• Provide clear direction before and during production to ensure the intended creative vision is delivered.
• Review and approve creative outputs, retouching, editing, and final artwork.
• Ensure creative projects are delivered with the right quality, timeline, and budget.

3. Brand Visual Identity

• Protect and strengthen GQ’s visual identity across all communication channels.
• Ensure consistency of GQ’s visual standards across advertising, social media, ecommerce, retail, packaging, and other customer touchpoints.
• Develop and maintain visual guidelines and creative standards where required.
• Review creative materials from internal teams and external partners to ensure alignment with GQ’s brand direction.
• Identify opportunities to make GQ’s visual identity more distinctive, contemporary, and relevant.

4. Product & Fashion Storytelling

• Work closely with Design and Merchandising teams to understand product concepts, collections, key features, and customer needs.
• Translate product stories and brand messages into engaging visual content.
• Develop creative approaches that communicate product benefits, functionality, style, and lifestyle.
• Ensure GQ products are presented in a way that is visually attractive while clearly communicating their value to customers.

5. Digital & Social Content

• Develop visual direction suitable for different digital platforms, including website, ecommerce, TikTok, Instagram, and other social channels.
• Adapt creative concepts to different formats while maintaining the core brand identity.
• Work with Content and Social Media teams to create visually engaging and platform-relevant content.
• Stay close to emerging visual trends, social formats, and creative approaches that can strengthen GQ’s digital presence.

6. Creative Collaboration

• Work closely with Marketing, Design, Merchandising, Ecommerce, VMD, Retail, and other functions to develop integrated creative solutions.
• Translate business and marketing objectives into clear creative direction.
• Present and communicate creative concepts clearly to stakeholders.
• Provide constructive feedback and creative guidance to designers and other creative team members.
• Build strong relationships with external agencies, freelancers, photographers, production houses, and other creative partners.

7. Creative Innovation

• Stay up to date with trends in fashion, branding, advertising, photography, social media, technology, and visual culture.
• Bring fresh ideas and new perspectives to GQ’s creative work.
• Explore new creative formats, production techniques, and AI/technology tools to improve creative quality and efficiency.
• Encourage experimentation and a test, learn, and improve mindset within the creative process.

Qualifications & Experience

• Bachelor’s degree in Fine Arts, Graphic Design, Visual Communication, Fashion, Advertising, or a related field.
• 5+ years of experience in Art Direction, Creative, Advertising, Branding, Fashion, or related fields.
• Strong portfolio demonstrating art direction, campaign development, visual storytelling, and creative execution.
• Experience in fashion, lifestyle, retail, ecommerce, or consumer brands is highly preferred.
• Strong understanding of photography, styling, typography, composition, color, layout, and visual storytelling.
• Experience directing photoshoots and working with creative production teams.
• Strong understanding of social media and digital content formats.
• Strong communication and presentation skills.
• Able to manage multiple projects and work effectively in a fast-paced environment.
• Strong commercial awareness and ability to connect creative work with business objectives.