5W is one of the largest independently owned PR and digital marketing agencies in the US. With 250+ professionals, supporting top clients for over 20 years.

We build earned media programs, digital marketing campaigns, and generative engine optimization (GEO) strategies that move business, for consumer brands, B2B companies, technology firms, financial services, healthcare organizations, and high-growth startups from pre-launch through IPO.

What we deliver:

Earned Media & PR, across Consumer, Corporate, Technology, Health & Wellness, Beauty & Fashion, Food & Beverage (including YC Media, our acquired boutique F&B practice), Financial Services & Fintech, Gaming & Casino, Sustainability, Travel & Hospitality, Entertainment, and Nonprofit.

Digital Marketing, Social Media, Influencer, Paid Media, SEO, Content, Performance, Affiliate, and Creative.

GEO, Generative Engine Optimization, ensuring brands appear accurately and prominently across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Crisis Communications & Reputation Management, one of the most experienced crisis practices in the industry.

Specialty Practices, Pre-IPO Financial Communications, Cybersecurity, AI, SaaS, Cleantech, Litigation PR, and Public Affairs.

Recognition: American Business Awards: PR Agency of the Year - Grand Stevie: Most Honored PR Agency - PRovoke Media, Top 50 Global PR Agency PRWeek - Top 50 US & Global O'Dwyer's - Top US & NYC PR Agency Newsweek - America's Best Public Relations Agencies - Digiday WorkLife - Employer of the Year Inc. Magazine - Best Workplaces Clutch - Top Crisis Communications & Corporate Communications, PR Executive of the Year: American Business Awards - PR Net 100