Studs is an experiential retail and e-commerce brand that combines expert needle piercing services with an accessible assortment of on-trend earrings. The brand reimagines ear piercing as a consultative experience, pairing professional piercing with a curated selection of jewelry across multiple price points.

Studs operates both physical retail locations and online, allowing customers to get pierced and shop for earrings through a unified brand experience. The company's approach centers on treating ear piercing as a lifestyle category, offering jewelry organized by piercing type and curated collections designed to help customers build complete ear looks, a concept the brand calls Earscaping.