Founded in 2022, SARELLY is a fast-growing premium beauty brand from Mexico built for Hispanic Gen Z.

Co-founded by CEO Rémi Martini and top creator Anna Sarelly (5M+ followers), the brand combines clean formulations, bold cultural storytelling, and community-led product development to create products that resonate with a new generation of consumers.

Today, SARELLY is the #1 premium Mexican beauty brand in osales, with strong traction across social commerce and retail. The brand is distributed in Sephora, Ulta Beauty, Liverpool and Costco Mexico, and is expanding into the United States.

Every product is developed with direct input from the community, with 100K+ consumer responses informing product launches and helping the brand move faster than traditional beauty companies.