In 2004 we set out to cater for the needs of all runners and opened our first running shop in Glasgow, based within the Tiso Outdoor Experience. Our love of running and our passion for great products and exceptional customer service proved to be a winning formula and, in the years since, we’ve opened Run4It shops in Aberdeen, Edinburgh, Glasgow (down in the City), Inverness, Dundee and Bridge of Allan. In 2009 we also started selling online with the aim of giving you the same great products and customer service you get in our shops.

We now have literally 1000’s of running shoes in each shop and available to buy online from all of the major brands. ASICS, Brooks, Saucony, Mizuno, Nike and Adidas head up our road running shoe range with Inov-8 and Salomon providing real pedigree in the off-road trail, fell and hill running ranges. But we don’t just stock great trainers…we also offer an unparalleled range of running clothes for both men and women. To ensure that we offer only the best products for sale, many of the jackets, tights, shorts and running tops in our clothing range are tested by our passionate team (yes, we’re runners too!). In addition to this, our range of running accessories such as GPS watches, nutrition, hydration, rucksacks, gloves, hats and socks all designed to give you the very best running experience.

Our teams, both in the shops and online, aim to give you the very best customer experience. We also provide great training to match our team's enthusiasm and the fabulous running products we sell. In fact, thanks to our wonderful customers, we won the awards for 'Best UK Customer Service'​ & 'Best UK Independent Retailer'​ in the 2018 Running Awards, that's four years in a row!