About
It all began in 1999 when co-founder and CEO Edward Wimmer IV had a close call with a truck while running. He then teamed up with his father to create the best wearable ID in the business.
ROAD iD exists with the goal of saving lives, delivering peace of mind, and fueling adventure. We strive for excellence in all categories, from being the leader in athletic identification gear in running, cycling, and triathlon markets to providing legendary customer service.
Our IDs provide peace of mind and are key tools used by first responders. If you cannot speak for yourself, your ROAD iD will speak for you. A portion of each order is donated to 4 Paws for Ability as a part of our company cornerstone, Purpose Over Profit.
Visit roadid.com or call us at 800-345-6336.
Runs on
Attentive: SMS + MMS Marketing
Consentmo GDPR Compliance
DPO Dynamic Product Options
Easy Tag ‑ GTM & Data Layer
Elevar Conversion Tracking
Essential Announcement Bar
GRIN Influencer Marketing
Gorgias
Klaviyo: Email Marketing & SMS
Loadify: Preloader & SEO Speed
MinifyMe ‑ File Optimizer
Onltr Pre‑launcherIn the news
FAQ
Attentive: SMS + MMS MarketingConsentmo GDPR ComplianceDPO Dynamic Product OptionsEasy Tag ‑ GTM & Data LayerElevar Conversion TrackingEssential Announcement BarGRIN Influencer MarketingGorgiasKlaviyo: Email Marketing & SMSLoadify: Preloader & SEO SpeedMinifyMe ‑ File OptimizerOnltr Pre‑launcher