About
At REEF, we’re all about keeping things Ridiculously Comfortable®. Founded in 1984 by two surf-loving brothers, we’ve spent decades creating gear that’s built for freedom, fun, and the spirit of the beach, wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials.
From iconic sandals (with a built-in bottle opener) to elevated women’s silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly. Every product seeks to embody the “REEF DREAM”, a passionate pursuit of perfect days and being in the beauty of nature.
What employees say
“The brand is at the top leaderboard in surf action. A lot of opportunity to grow in the category. Great team to work with.”
Sales Representative · current employee“Great team with very experienced and knowledgeable people. They are chill and will work with you.”
Former employeeRuns on
Blotout EdgeTag
Klaviyo: Email Marketing & SMS
Okendo: Reviews & Loyalty
Platmart: Color Swatches
Rebuy Personalization Engine
Stamped.io Bewertungen un UGC
Visually | A/B Testing & CROIn the news
FAQ
Blotout EdgeTagKlaviyo: Email Marketing & SMSOkendo: Reviews & LoyaltyPlatmart: Color SwatchesRebuy Personalization EngineStamped.io Bewertungen un UGCVisually | A/B Testing & CRO