Prose makes custom haircare and skincare formulated specifically for each person. Using patent-pending AI, lab innovation, and ethically sourced natural and synthetic ingredients, the brand replaces mass-produced beauty with made-to-order products tailored to individual hair type, skin needs, zip code, and seasonal changes. Each formula is freshly bottled in Brooklyn or Los Angeles.

The company operates as a Certified B Corporation and Public Benefit Corporation, with carbon-neutral production and sustainable sourcing built into every step. Prose formulas are designed to evolve over time, improving as customer needs change, and backed by an in-house R&D team focused on combining natural and synthetic actives for proven results.