Mimi & Lula is a stylish and playful London based kids accessories brand, sold world wide.

The brand was founded in 2017 by Natasha Hodson and Nicola Byrne who both spent over a decade working with famous high street brands to create accessory ranges for grown up girls. But when their own little girls came along, they quickly realised that the accessories available weren't varied enough to please their strong minded daughters or to give parents enough fun options for dressing up their precious kids. After all, you can never have enough colourful clips, quirkily shaped bags or fun dress-up goodies that children love!

So Tash and Nic set about putting their experience and passion into creating their own rich and inspiring collection. Say ‘hello' to MIMI & LULA, accessories designed to let kids express their personalities with flair and style. Whether it’s dress-up, parties, play or just a school day, at MIMI & LULA our aim is always to charm, dazzle and delight. And with one eye on quality and the other (that’s the winking one) on having fun, you can always count on us to raise a cheeky smile in every girl and her mum.