Madison Reed is a hair color brand that operates across professional salon services and at-home products, reaching customers through e-commerce, a growing network of Hair Color Bar salons, and retail partners nationwide. The company was built on the belief that people deserve better hair color made with better ingredients and better care.

Madison Reed's formulas are crafted in Italy to strict European Union safety standards and are Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Every product is Leaping Bunny certified, meeting the international gold standard for cruelty-free beauty. The brand's approach extends beyond product quality to purpose, with a commitment to community giving and values centered on courage, trust, joy, responsibility, and love.