Lug® is a lifestyle brand designing bags, luggage, accessories, and apparel with intent, certified Sensory Inclusive® by KultureCity.

Founded in 2005 by Ami and Jason Richter, Lug started with a simple idea: create smart, stylish travel accessories in brilliant color. What began as luggage belts and tags has grown into a full lifestyle brand trusted by partners like QVC, Disney, Universal, Amazon, and AAFES.

Lug is proud to be certified Sensory Inclusive® by KultureCity, designing products that consider sensory sensitivities and invisible disabilities including autism, PTSD, dementia, and more. This certification guides our design intent and product development.

Through LugLive, our live social selling platform, we connect directly with our community, hosting daily shows, launching new products in real time, and building relationships one bag at a time.

With a focus on functionality, inclusivity, and fun, the Lug team takes pride in generating fresh ideas for those on the go.

luglife.com