We’re a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether in the car, around the table, or out and about. We design our products to make family time safer, smoother, and more fun.

While we call the UK home, our simple and fresh approach to product design as well as the drive to be a leader in safety has helped us expand around the world, with distribution in over 85 countries.

Our commitment to the highest standards of design, engineering and safety means that we are accountable for everything we produce. All Joie products are designed in house and manufactured in our family-owned ISO 14001 certified environmentally friendly and state-of-the art facility.

We draw on decades of industry experience that stems from our devotion to do what is right for parents, children and the environment. Over-protection is our goal, so we go above and beyond to make sure each employee is in a secure and healthy workplace. We serve and protect them and the environment, and we give back every chance we can.

Our high quality gear is versatile, and loaded with features that grow right along with little ones. The motivation behind our product design is to develop high-quality and affordable products with the parent’s needs as the driving force. That is why our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind, making life with children less work and more fun.