Jellycat designs plush toys that have transformed soft toys from a commodity into a collecting category. Each character is crafted with distinctive texture and design, creating creatures that appeal to children and adults alike across 77 countries.

Founded in London in 1999, Jellycat built its reputation by creating improbably soft, oddly specific characters one at a time. The brand's approach to character design and material quality has made it one of the most recognized names in soft toys worldwide, stocked in prestigious retailers and cultivated a devoted following across social media.