Everyone’s got a story. Ours starts with friends, an innovative patented design, and a shared dream to do something different.

It was 1967. The summer of love. Seattle, Washington. Three friends with a passion for getting outdoors and making their own adventure wanted to build a better backpack. And not get real jobs. They had no money, no business plan, no experience, just one original idea.

Nearly 60 years later, JanSport continues to innovate, grow, and evolve with the times. But our core values are the same today as they were in 1967. Love of the journey, the discovery of fun, and being an original.

We power movements of sustainable and active lifestyles for the betterment of people and our planet. We blur the line between a career and a calling. VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and JanSport®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.