HelloFresh is the world's leading meal kit provider and a global digital-native FMCG company. It delivers pre-planned meals with all necessary ingredients to customers' doors on their schedule, making home cooking convenient and accessible without requiring culinary expertise.

Founded in Berlin, HelloFresh operates eight brands globally and has built its business around a core insight: that a delicious meal should be an everyday achievement, not a chore. The company designs its meals using simple ingredients and efficient packaging to deliver taste and value without unnecessary complexity, while allowing customers complete flexibility to skip weeks, pause, or cancel anytime.

HelloFresh's approach to disrupting the food supply chain rests on coordination across its entire operation, from recipe design and ingredient sourcing to logistics and packaging. The company's model emphasizes choice (60+ recipes available weekly), transparency (full ingredient and nutritional information), and convenience, positioning meal kits as a practical alternative to traditional grocery shopping and meal planning.