Glassworks London designs womenswear on a weekly cycle, releasing small, deliberately limited runs instead of following seasonal collection schedules. The brand operates through e-commerce and a curated selection of design-led boutiques in London, each staffed by stylists trained on the weekly inventory. This model serves shoppers seeking fresh pieces to try on regularly, with new styles dropping continuously rather than at fixed intervals.

Founded in 2010 in a converted glassworks factory in Shoreditch, the brand began as an online store before moving into pop-up retail and eventually permanent locations. Glassworks has remained independent while doubling down on physical retail at a time when many competitors shifted primarily online. The brand's approach centers on three core pillars: independence, inclusive fashion for all bodies and identities, and creativity as the foundation of its design practice.