Frasers Group is a global retail powerhouse that owns and operates a collection of the world's most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. The group began as a single store in Maidenhead in 1982 and has since grown into a diversified retail enterprise spanning multiple categories and geographies.

Frasers Group operates on a philosophy that higher risk yields greater reward, refusing to accept conventional industry practices. The company is actively pushing the boundaries of traditional retail, reimagining store environments and improving product access to build a business model fit for the future. Rather than maintain the status quo, Frasers Group continues to evolve its portfolio and operations to stay ahead of market change.