Daisy London is a much-loved jewellery brand known for beautiful, everyday jewellery with meaning. At the heart of Daisy lies an adventure, a love for life, a need to explore. Acknowledging that we are all part of something much bigger and that together, we are everything.

Launched in 2009, we create jewellery that is missing from our own jewellery box. Effortless in style but designed with passion. We’re a London brand, born and bred, with the sense of humour to go with it. All our pieces are designed by us in London, and made from 100% recycled sterling silver, nothing less.

Sold in over 75 stores globally with key accounts such as John Lewis, Harvey Nichols and a selection of Four Season hotels, it is our website, daisyjewellery.com, that is our flagship store. This is where we’re able to bring our customers in to our Daisy chain.

We have a passion for life but understand that life’s journey can be tricky sometimes. We care deeply about our world, the people in it, and will always feel a responsibility to make and encourage change.