Casablanca comes to life in a palette that simultaneously evokes the clay tennis courts and the sunbaked terracotta of North Africa; accented with fresh tennis whites and pops of pastel. Sportswear inspired silhouettes are refined but relaxed, and presented in crisp cotton and plush terrycloth.

Casablanca’s aesthetic is a fusion between lux and leisurewear, a perfect equilibrium of comfort and elegance. Casablanca re-interprets timeless environments of a luxurious heritage hotel suite or a crisp glass of champagne at a private country club terrace sunset. Adding a vivacity of colour keeps the brand youthful and easily inserted into a plethora of daily living. Casablanca is a modern reimagining of the timeless apres-sport aesthetic. Applying Neapolitan tailoring techniques to tennis-inspired statement pieces.

Casablanca offers pieces for wearing when the days exertions are done, but the night has not yet begun. Those magical hours, marked by their sense of ease and heady anticipation, can be the most decadent part of the day. It’s a combination that belies the rich dual heritage of Casablanca’s French-Moroccan founder, Charaf Tajer.