Performance Creative Lead

Role purpose

We are Hiring for an experienced, hands-on Performance Creative Lead to establish and accelerate our paid social creative programme during an initial three-month engagement.

This assignment will focus on developing GetAgent’s creative strategy; establishing a structured testing programme and build a sustainable content calendar. The contractor will work closely with our Growth team and Creative Executive; transferring the knowledge and processes needed to support future internal ownership.

Key responsibilities

• Develop GetAgent’s performance creative strategy for Meta Ads, with approaches that can also support YouTube, Demand Gen and other discovery channels.

• Use customer insight, competitor activity and advertising results to identify new ideas and messages to test.

• Establish a structured testing roadmap covering propositions, hooks, formats, styles, audiences and points in the customer journey.

• Create and manage a rolling content calendar that maintains sufficient creative volume, variety and freshness.

• Produce concepts, briefs, scripts, storyboards and creative references for UGC creators, customers and colleagues appearing in or contributing to ads.

• Work directly with our Growth Creative Executive to produce and launch video, static-image, templated, testimonial, educational and re-marketing creative.

• Train and upskill our Growth Creative Executive through shared planning, production, review and performance analysis.

• Partner with Paid Marketing to evaluate creative using lead-acquisition efficiency, lead quality and ad engagement measures.

• Document test results and turn successful executions into repeatable creative systems.

Deliverables after three months

• A documented paid social creative strategy and testing framework.

• A prioritised record of completed tests, results and actionable learnings.

• Three month content calendar and prioritised concept backlog.

• Repeatable briefing, scripting, production, approval and creative-review processes.

• Reusable creative templates and clear guidance for scaling successful concepts.

• A practical creative playbook that enables the Growth Creative Executive to continue managing the programme.

Required experience

• Significant experience developing performance creative for Meta Ads, ideally within a consumer lead-generation business.

• Evidence of using creative testing to improve acquisition scale and efficiency.

• Strong understanding of UGC, short-form video, static advertising, scripting, hooks and platform-native creative.

• Ability to interpret performance data and translate it into the next set of creative tests.

• Experience establishing creative processes, testing programmes and content calendars.

• Strong creative judgement and the ability to provide clear, constructive feedback.

• Experience transferring knowledge and developing creative capability within a team.

• Comfortable working across strategy, ideation, briefing, production oversight, iteration and analysis.

• Able to operate at speed within a Growth environment and balance creative quality with testing velocity.

Measures of success

• Increased volume and regularity of meaningful creative launches.

• Broader coverage of formats, messages and creative styles.

• A clear and sustainable pipeline of prioritised creative tests.

• Identification and continued development of scalable creative concepts.

• Creative improvements that contribute to growth in paid social lead volumes while maintaining acquisition efficiency and lead quality.

• Clear evidence that creative learnings are being carried into subsequent tests.