Head Of Creative Strategy

• Function: Creative Leadership, Performance Creative, Strategic Growth
• Reports to: Managing Director
• Core Responsibility: Lead and inspire creative excellence that drives measurable results, building a world-class creative team that delivers performance-driven campaigns for our e-commerce clients.
• KPI: Creative team performance, creative ROI, team & client retention, new business creative wins, cross selling
• Experience Level: Senior Leadership (5+ years leadership experience)

This is Public Nectar

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving.

As a fast-growing performance marketing agency, we specialise in paid social, paid search, performance creatives and retention marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 40 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.

Our Values

Winners Win - We get the job done right, rain or shine

Full Ownership - Accountability is our North Star

Integrity - Do what's right, not what's easy

Never Stand Still - 1% better every day leads to extraordinary heights

High Energy - Passion fuels performance

The Opportunity

Join our leadership team as Head of Performance Creative and shape the future of creative excellence at Public Nectar. You'll be the leader who seamlessly blends artistic creativity with a data-driven, performance-focused mindset, inspiring a talented team of creative professionals.

This is a senior leadership role where you'll be responsible for the creative direction of our agency, enhancing our reputation, and contributing directly to client success and business growth. If you're passionate about building high-performing creative teams and want to make a transformational impact on a fast-growing agency, this is your opportunity to lead from the front.

Initial Role Structure: As we build and scale the creative department, you'll initially manage your own client roster of key accounts while simultaneously building the team and establishing creative processes. As the department grows and new team members are onboarded, your client responsibilities will gradually transition to focus primarily on leadership, strategy, and the most strategic client relationships.

What You'll Own

Creative Leadership & Vision

• Develop and champion a clear, compelling creative vision for our clients that aligns with our performance marketing focus and business objectives
• Act as the ultimate brand guardian for both Public Nectar and our clients, ensuring all creative output is consistent, of the highest quality, and effectively communicates the desired message
• Drive innovation by staying at the forefront of creative and marketing trends, identifying new opportunities and technologies (including AI) to enhance our creative offering and operational efficiency

Hands-On Client Excellence (Initial Phase)

• Personally manage and deliver exceptional creative strategy for a handful of key client accounts, setting the standard for creative excellence across the agency
• Develop performance-driven creative strategies that demonstrate measurable business impact and serve as case studies for team development
• Build strong client relationships that showcase our creative capabilities and drive account growth and retention
• Lead by example in client presentations, creative development, and performance optimization

Team Management & Development

• Lead, mentor, and inspire a multi-disciplinary creative team including designers, copywriters, creative strategists, and content creators, fostering a positive and high-performing team culture
• Retain top creative talent, building a team with the skills and experience necessary to deliver exceptional work
• Set clear goals and expectations for the creative team, providing regular feedback, conducting performance reviews, and supporting professional development

Campaign & Project Excellence

• Provide clear and constructive creative direction on all projects, from initial concept to final execution, ensuring work is on-brief, on-brand, and on-time
• Oversee the creative workflow, managing intake, prioritization, and resourcing of all creative projects to ensure timely and efficient delivery
• Review and approve all creative work to ensure it meets our high standards of quality and effectiveness
• Champion a data-informed approach to creative development, using performance data and insights to optimize creative and drive better results

Client Leadership & Business Development

• Build and maintain strong relationships with key clients, acting as a trusted advisor on all creative matters
• Lead the creative aspects of new business pitches, presenting creative concepts and strategies to prospective clients with passion and conviction
• Work closely with account management, performance marketing, and sales teams to ensure a cohesive and integrated approach to client service
• Identify opportunities for creative service expansion and upselling across the client portfolio

Performance & Analytics

• Track and analyze the performance of creative campaigns, using findings to inform future creative strategies and demonstrate the value of creative to clients
• Report on creative team performance and campaign results to senior leadership and clients
• Establish KPIs and measurement frameworks that demonstrate creative impact on business outcomes
• Drive continuous improvement in creative processes, efficiency, and performance metrics

What You Bring

Essential Leadership Experience

• 5+ years of creative leadership experience within a digital marketing agency or performance marketing environment
• Proven track record of building, managing, and scaling high-performing creative teams (10+ people)
• Demonstrated success in developing creative strategies that drive measurable business results and client growth
• Strong experience in client relationship management at senior level, including new business development and retention
• Exceptional communication and presentation skills with ability to inspire teams and influence stakeholders
• Strategic thinking with ability to balance creative vision with commercial objectives

Creative & Technical Expertise

• Deep understanding of performance marketing principles and how creative drives business outcomes
• Expertise across multiple creative disciplines including digital design, video production, copywriting, and content strategy
• Strong knowledge of creative performance metrics, testing methodologies, and optimization strategies
• Experience with creative production workflows, project management, and resource allocation
• Understanding of brand development, creative systems, and maintaining consistency across multiple clients
• Knowledge of emerging creative technologies, AI tools, and industry innovations

What Would Make You Stand Out

• Experience scaling creative teams in high-growth agency environments
• Background in both brand and performance creative with understanding of the balance between the two
• Track record of winning new business through creative excellence and strategic thinking
• Experience with creative operations, process improvement, and workflow optimization
• Understanding of eCommerce, D2C brands, and performance marketing ecosystems
• Passion for mentoring and developing creative talent with proven success in team development