VP Creative Strategy

What makes someone remember a brand long after an event has ended? Is it the unexpected experience, the connection to something they love, or simply an idea so good they can't stop talking about it?

At TGI Wildcard, that's the kind of thinking we love.

Part of the global TGI Sport group, Wildcard is a creative and experiential marketing business working at the intersection of sport, culture, music, fashion, lifestyle and entertainment. We believe in challenging convention, bringing bold ideas to life and creating experiences that genuinely connect brands with people.

From immersive activations and live music experiences to exclusive hospitality and major sporting and cultural events, we turn creative ideas into experiences that audiences remember.

As our new VP, Creative Strategy, you will lead the strategic and creative thinking behind our US campaigns, client briefs and new business pitches.

You'll work alongside a close-knit, experienced team with established relationships across major brands. You'll bring fresh perspectives to existing clients, develop exciting concepts for new opportunities and help shape the creative direction of Wildcard USA.

Just as importantly, you'll bring your own established network of relationships across brands, agencies and senior marketing decision-makers, with the credibility to open doors, start conversations and create new opportunities.

We're interested in creative leaders operating at both VP and SVP level. What matters most is the quality of your thinking, the relationships you bring and your ability to turn great ideas into commercially successful experiences.

Your Mission

If you love discovering what makes a brand tick, finding the big idea and bringing people together to make it happen, you'll have the opportunity to:

• Lead creative strategy and pitches, transforming client briefs and business challenges into original concepts, compelling experiential campaigns and presentations that win work.
• Create memorable brand experiences across sport, lifestyle, culture, music, fashion and entertainment, collaborating with account, production, design and specialist creative teams to bring ideas to life.
• Bring fresh thinking to existing clients, identifying opportunities for new campaigns, activations and experiences that deepen relationships and grow accounts.
• Open doors to new opportunities, using your established industry network to connect with prospective clients, build relationships and contribute to new business growth.
• Connect creativity with commercial reality, ensuring concepts deliver against client objectives, budgets and practical production requirements.
• Provide senior creative leadership, inspiring and mentoring colleagues, challenging thinking and helping the team deliver its strongest work.
• Collaborate across our international Wildcard business, sharing ideas, expertise and opportunities, including the potential to develop experiences within the world of sport.

What You'll Bring

Essential

• Significant creative strategy experience within experiential marketing, brand experience or a related agency environment, with a strong portfolio of major campaigns, activations and live experiences.
• Experience creating brand experiences across sport, music, fashion, entertainment, luxury or lifestyle.
• Exceptional strategic and creative thinking, with the ability to interpret complex briefs, develop distinctive ideas and confidently lead pitches to senior brand and marketing stakeholders.
• An established US industry network across brands, agencies and senior marketing decision-makers, with the relationships and credibility to open doors and generate new business conversations.
• Strong commercial judgement, understanding client objectives, budgets, project feasibility and how creative ideas translate into measurable business value.
• Excellent client relationship skills, with the confidence to advise senior stakeholders, challenge briefs and identify opportunities to develop existing accounts.
• Collaborative creative leadership, with experience guiding multidisciplinary teams, mentoring colleagues and bringing creative, account and production expertise together.

Desirable

• A track record of winning new clients or growing existing accounts through creative pitches and industry relationships.
• Experience within sports marketing, sponsorship activation or major sporting events, particularly if you bring an established network within the US sports industry.
• Experience contributing to wider agency leadership or managing creative and strategic teams.
• Experience working with international brands, campaigns or agency networks.

About TGI Wildcard

WILDCARD is the internal creative and communications arm within TGI Sport that drives ideation and creative campaigns. We live by the ethos of Challenge Convention – we exist to create work that turns heads in sport and culture marketing and promise bravery and brilliance without ego.

As part of TGI Sport, we also have access to an international network spanning sports technology, media, sponsorship and experiential marketing, opening up opportunities to bring our creative expertise into new markets and sectors.

Our US team is experienced, collaborative and passionate about delivering exceptional work. You'll have the opportunity to make a genuine creative impact, work closely with senior client leaders and help develop the next chapter of Wildcard USA.

What Else Do I Get From TGI Sport?

• Performance-related bonus opportunity.
• Comprehensive US employee benefits.
• Fully remote working within the United States.
• The opportunity to create experiences for major brands across sport, music, fashion, entertainment, lifestyle and culture.
• An established, collaborative team with the freedom to bring new ideas and perspectives.
• Significant ownership of creative strategy, pitches and client opportunities.
• Opportunities to collaborate with international colleagues and explore new creative sectors.
• The chance to influence the creative direction and continued growth of Wildcard USA.

TGI Sport is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone can thrive.