Head of Creative Strategy

Company Description Body Restore, founded in 2020, is the #1 selling shower steamer brand online and on Amazon, focused on bringing mindfulness and rejuvenation into everyday routines. Inspired by bath bombs, its essential oil–infused shower steamers offer aromatherapy benefits through scents that relax, energize, support focus, and relieve decongestion, creating a spa-like experience in any shower. The brand is dedicated to accessible self-care, helping individuals build simple rituals that support daily mental wellness. With over 100 million tablets sold and features in outlets such as BuzzFeed, Byrdie, People, and Elle, Body Restore continues to grow as a leader in mindful, at-home wellness. Applicants joining the team contribute directly to a mission of turning every shower into a sanctuary for mind and body.

What You Will Do (The Day-to-Day)

• Mass Creator Ops (50+ Active): Source, onboard, and continuously manage a roster of 50+ micro-creators at any given time through Trybe. You will handle the relationships, negotiations, and product seeding logistics.
• Creative Direction & Briefing: Write highly structured, psychology-driven creative briefs. You’ll instruct creators on visual hooks, pacing, CTA frameworks, and organic trends to maximize the chances of organic virality.
• The "Organic to Paid" Pipeline: Monitor the organic performance of creator posts. You will identify the breakout videos (high watch time, high engagement) and immediately transition them into our paid ecosystem.
• Meta Ads Whitelisting: Use Trybe and Meta Ads Manager to request advertiser access, launch dark posts from the creators' handles, and run rigorous creative testing frameworks (Dynamic Creative Optimization, cost-cap testing, etc.).
• Data Translation & Iteration: Analyze metrics on both the organic side (hook rate, hold rate) and the paid side (CTR, CPA, ROAS). Use these insights to dictate the next week's creator briefs.

Key Responsibilities

• Maintain an active pipeline of 50+ micro-creators, ensuring a continuous weekly flow of raw UGC and polished video assets.
• Master the Trybe platform to streamline creator communication, product fulfillment, and Meta whitelisting permissions.
• Develop weekly creative sprints based on current TikTok/Reels trends, competitor analysis, and direct-response marketing principles.
• Work seamlessly with our media buying team (or manage the ad launches directly) to turn organic winners into scalable whitelisted Meta Ads.
• Provide weekly reporting on creator output, organic traction, and paid creative performance.

Who You Are (Requirements)

• The Hybrid Marketer: You are equal parts creative director, talent manager, and media buyer. You understand both the "art" of a viral hook and the "math" of Meta Ads Manager.
• Scale-Obsessed: You have proven experience managing large volumes of creators (30-50+) simultaneously without dropping the ball. You are highly organized and live in dashboards/spreadsheets.
• Platform Mastery: You have hands-on experience using Trybe (or similar platforms like #paid, Grin, SARAL, or Insense) for creator management and whitelisting.
• Direct Response Native: You know the difference between a "pretty" video and a video that converts. You understand metrics like 3-second hook rate, thumb-stop ratio, and outbound CTR.
• Self-Starter: You thrive in a "eat what you kill" compensation model. You don't want a capped salary; you want a piece of the revenue you generate.

The Compensation Structure

We want you to treat this budget like it’s your own money.

• Base Salary: 80-120K (depending on experience)
• Bonus: % of ads spend