Creative Strategy

Creative Strategist

SMC Media | Austin, TX | Part-Time

About SMC Media

SMC Media is a growing creative agency specializing in strategic, performance-driven content that helps brands strengthen their digital presence and achieve measurable growth through creative storytelling, production, and data-driven strategy.

Position Overview

The Creative Strategist is responsible for developing and overseeing the creative direction of assigned client accounts. This role leads brand research, content strategy, and pre-production planning while ensuring creative concepts align with client objectives and performance goals.

The Creative Strategist works closely with Content Managers, Videographers, and Editors to ensure strategies are effectively executed and continuously optimized.

Key Responsibilities

• Creative Strategy: Develop research-backed content strategies aligned with client goals, target audiences, brand identity, and KPIs.
• Research & Planning: Analyze brand positioning, competitors, audience behavior, and industry trends to identify creative opportunities.
• Pre-Production: Prepare creative briefs, scripts, shot lists, content concepts, and other strategic deliverables within established deadlines.
• Creative Direction: Provide clear production guidance to Content Creators and ensure deliverables align with approved strategies.
• Performance Optimization: Evaluate content performance and recommend strategic adjustments based on analytics and account results.
• Cross-Department Collaboration: Coordinate with Content Managers, Videographers, and Editors to maintain alignment throughout content execution.
• Account Management & Communication: Maintain organized strategic documentation, meet deadlines, participate in relevant meetings, and proactively communicate updates or blockers.

Qualifications & Expectations

• Strong understanding of social media strategy, brand positioning, and digital content marketing.
• Ability to develop original, research-backed creative concepts and translate them into actionable production plans.
• Experience with creative briefs, scripting, shot lists, or content planning.
• Familiarity with Instagram, TikTok, social media analytics, and performance-driven strategies.
• Strong organizational, communication, and time-management skills.
• Ability to manage multiple client accounts while maintaining quality and meeting deadlines.
• Proactive, collaborative, detail-oriented, and accountable for assigned responsibilities.

Preferred Experience: Previous experience in creative strategy, social media marketing, content development, or related fields. Agency experience and a portfolio of relevant work are advantageous but not required.

If you're interested, please fill out the interest form to be contacted with an application: https://form.jotform.com/252388469257068