Creative Strategy Manager

Skyne Beauty is a San Francisco-based K-beauty brand focused on early skin longevity. We combine science-backed skincare, thoughtful routines, and a strong consumer-first approach to build products and experiences designed for long-term skin health.

We're looking for a creative, commercially minded, and results-driven Creative Strategy Manager to help shape Skyne's visual identity, develop engaging content, and create compelling campaigns that drive brand awareness, customer engagement, and sales.

You'll work closely with the founder and leadership team to develop creative strategies across social media, advertising, creator collaborations, and product launches.

This is a hands-on role for someone who understands modern consumer behavior, knows how to create content that captures attention, and can turn creative ideas into measurable business results.

We're looking for someone who can combine strong creative instincts with analytical thinking to build campaigns that are both visually compelling and commercially effective.

This is a hybrid role based in the San Francisco Bay Area.

What You'll Own

• Develop and execute creative strategies across organic social media, paid advertising, brand campaigns, and product launches.
• Conceptualize and produce compelling content for Instagram, TikTok, YouTube, and other relevant platforms.
• Develop engaging campaign concepts, video scripts, creative briefs, and visual storytelling frameworks.
• Create and test advertising creatives designed to improve engagement, customer acquisition, and conversion.
• Collaborate with influencer and creator partnership teams to develop authentic, high-performing UGC content.
• Analyze creative performance and identify opportunities to improve campaign effectiveness.
• Build and maintain consistent brand messaging, visual identity, and creative standards.
• Develop storytelling strategies that communicate product benefits, skincare science, and the brand's unique positioning.
• Work with graphic designers, video editors, photographers, and external creative partners to execute campaigns.
• Identify emerging content trends, creative formats, and consumer engagement opportunities.
• Lead creative brainstorming sessions and translate marketing objectives into actionable content strategies.
• Support product launches through campaign development, creative production, and promotional storytelling.
• Optimize creative assets based on performance metrics, audience behavior, and customer feedback.
• Build scalable creative processes that allow the brand to consistently produce high-quality content.
• Work closely with the growth team to connect creative initiatives with measurable business outcomes.

What We're Looking For

• At least 3 years of experience in creative strategy, content marketing, brand marketing, advertising, or a related field.
• Demonstrated experience developing successful creative campaigns for consumer-facing brands.
• Strong understanding of social media content, short-form video, and digital advertising creatives.
• Experience creating creative briefs, campaign concepts, content strategies, and brand storytelling frameworks.
• Ability to evaluate creative performance using engagement, conversion, and campaign metrics.
• Familiarity with Meta Ads, TikTok Ads, and creative testing methodologies.
• Experience working with influencer-generated content, UGC, and creator collaborations.
• Strong creative judgment with an understanding of consumer psychology and purchasing behavior.
• Familiarity with design and video editing tools such as Canva, Adobe Creative Suite, Figma, or CapCut.
• Excellent communication, presentation, and project management skills.
• Experience in beauty, skincare, wellness, lifestyle, or CPG strongly preferred.
• Experience working with startups, emerging brands, or creative agencies is a plus.
• Comfortable working independently in a fast-moving startup environment with meaningful ownership.

Compensation

$100,000 to $115,000 annual base salary, with opportunities for performance-based growth.

Why Skyne

You'll have the opportunity to shape the creative direction of an emerging K-beauty brand while working directly with the founder and leadership team.

Your work will directly influence how customers discover, understand, and connect with Skyne's products.

This is an opportunity to create compelling campaigns, build a recognizable brand identity, and contribute meaningfully to the company's growth.

We're looking for someone who wants to do more than produce attractive content. We want someone who understands why creative works, how it influences consumer decisions, and how to turn strong ideas into meaningful business results.