Creative Strategist

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Creative strategist

We’re hiring a Creative Strategist to develop and guide high-performing ad concepts across social platforms.

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Creative Strategist

for a Fast-Growing Marketing Agency

Location: Remote

Position Type: Part-Time to Full-Time

About Taurify

Taurify helps painting contractors generate leads and qualified booked estimates using paid ads.

We are scaling fast and that creates a simple problem:

Most agencies break at scale. Ours won't.

We're Building a Team Of Killers Who

• Care about performance
• Move fast
• Think like operators, not employees

About The Founder

My name is Cayleb Pletos, I have been in the space for about 5 years now. Quickly been able to grow Taurify to one of the in house names for our industry.

For Fun

• Working out
• Cars
• Outdoor activities
• learning

Always looking to collaborate and grow with like minded and hungry people.

The mission

Consistently and profitably grow a portfolio of client accounts.

Not

• "Run ads"
• "HIt vanity metrics"

Our Job Is To

• Generate high quality leads for our clients
• Help our appointment setters book as many qualified estimates ad possible
• Help clients close as many of those estimates as possible
• Help our clients make a disgusting amount of money from our services. We want our clients to have such good results from our services that they cannot help but brag to their competition about their marketing team.

Creative Strategist

Every winning marketing campaign starts with the right message. As a Creative Strategist at Taurify, you'll uncover what motivates homeowners to take action and transform those insights into high-performing ad concepts for painting contractors across North America. You'll research markets, identify customer pain points, develop compelling hooks, write persuasive ad copy, and collaborate with editors and media buyers to bring your ideas to life. If you're passionate about direct response marketing, understand customer psychology, and enjoy turning strategy into campaigns that generate real leads and revenue, you'll thrive in this role.

We think of it as a hybrid role that combines:

• Copywriter
• Creative Strategist
• Marketing Strategist

Who we are looking for

The Ideal candidate is someone with experience in direct response copywriting or creative strategy.

You understand marketing strategy and what makes people buy.

We Want Someone Who

• Understands direct response marketing
• Can help us target high quality leads for large projects for our clients
• Writes copy that drives action
• Has experience writing:
• Ad hooks
• Ad scripts
• VSLs
• Landing pages
• Email campaigns
• High-performing ad copy
• Can perform markey research
• Builds customer avatars and personas
• Has a strong creative eye
• Cna recognize what makes content perform
• Can provide direction to editors
• Is comfortable presenting creative ideas to clients
• Can defend creative decisions
• Is coachable
• Wants to learn internal creative frameworks
• Focuses on business results not just creativity
• Enjoys remote or work with occasional trade show travel

What you get

• Direct mentorship from the founder
• Exposure to:
• 100+ agency client case studies
• $1M+ annual advertising spend
• Local home service businesses
• Access to an internal training library worth over $30K
• The credibility of working for an established agency
• Association with major industry names
• Clear career advancement
• Large client portfolios and higher earnings as performance improves
• Remote work
• Paid travel (3-5 times per year)
• Team retreats and company events

Typical Responsibiltes

A Creative Strategist's Day Includes

Research

• Competitor research
• Funnel research
• Studying winning ads
• Reading customer reviews
• Finding new marketing angles

Copywriting

Writing

• Direct response ads
• Creative briefs
• Ad scripts

Creative Drirection

• Develop creative concepts
• Assign work to editors
• Review edited ads
• Provide feedback
• Approve finished creatives

Collaboration

Meet Regularly With

• Media Buyers
• Clients
• Account Managers

Mission of the role

Produce a steady stream of high performing direct response creatives. Your jobs is to attract high quality home owners with good properties in good areas that want to spend 5K-20K ona. project with our clients.

Success Metrics

• Produce Winning Creatives

Measured By

• Win rate
• Creative output volume
• Brief quality
• Campaign performace
• Direct Editors

Create clear creative briefs so editors can accurately execute your vision with minimal revisions.

• Turn Data into Strategy

You'll Work With

• Media Buyers
• Clients
• Account Managers

Your Job Is To Combine

• Performance data
• Customer feedback
• Market research

Into a clear creative stategy.

Requirements

Applicants need

• Reliable internet
• Modern Mac or Windows computer
• Good camera and microphone
• Available
• 5 days/week
• 8 hours/day
• 9:00 AM - 5:00 PM EST
• Fluent English (Spanish is a plus)

Compensation

Junior Creative Strategist

Paid Per Account

$100-$250 USD/month per client

(depending on account size and deliverables)

Senior Creative Strategist

• Base salary:
• $2,500-$4,500 USD/month
• Bonus opportunities available

The larger your client portfolio and the longer clients stay, the more you earn.

Want to join the team?

Fill out our application and upload your resume and a brief explanation of your experience.

Apply Now

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Michigan, USA

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