Performance Creative Strategist & Copywriter

PLEASE READ BEFORE APPLYING: You must include at least 3 Meta video ads that you ideated, wrote and took through production yourself. Applications without these examples will not be considered.

📍 Location: Remote, United Kingdom

📑 Type: Full-time / Contractor

📆 Start Date: ASAP

Join One of the Fastest Growing DTC Groups

Bettervits is one of the fastest growing brands in its industry and we're on a path to becoming the #1 vitamin brand in the UK. Having served millions of happy customers, we operate with speed, creativity and performance. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.

The Role

We're looking for a Creative Strategist who makes ads themselves. You'll come up with the idea, write the script, brief the creators and editors, and see the video all the way through to a finished ad running on Meta.

You'll look at what's converting, turn that into new concepts and scripts, and use AI tools to research, ideate and produce faster, while keeping the writing sharp and human. You'll work closely with our UGC, editing and paid media teams.

What You'll Do

• Ideate and write Meta video ad concepts and scripts, including hooks, angles and full scripts across UGC, founder-led, storytelling and brand-led formats
• Take your concepts through production: brief UGC creators, influencers and editors, review cuts and give clear feedback until the ad is ready to launch
• Use AI tools to speed up research, ideation, and production, without letting quality or tone of voice slip
• Analyse performance on Meta and TikTok using hook rate, hold rate, CTR, CPA and ROAS, and use it to shape the next round of concepts
• Spot winning ads and build iterations on them with new hooks, angles and formats
• Own the creative testing roadmap alongside the paid media team
• Keep the creative pipeline and asset library organised so the team can move fast

What You'll Bring

• A portfolio of Meta video ads you ideated, wrote and took through production yourself, with results where you're able to share them
• Excellent creative writing skills: you can write a hook that stops the scroll and a script that sounds like a real person talking
• Confident, everyday use of AI tools in your creative process
• 2+ years in creative strategy, performance creative or direct-response ad copywriting
• Experience in high-growth, paid social-led DTC brands
• A strong understanding of what makes a video ad convert, and the metrics behind it (CPA, ROAS, CTR, hook rate)
• Experience briefing and directing UGC creators, influencers and editors
• Clear communication, and the ability to present your ideas and back your creative decisions with data

Nice to have: experience in health, wellness or supplements and TikTok ads experience.

The Rewards

• Fully remote, work from anywhere
• Competitive compensation package
• Flexible working environment, results over hours
• No micromanagement, full ownership
• Fast-paced, ambitious team culture
• Growth opportunities in a fast-scaling environment

How to Apply

Please include the following with your LinkedIn application:

1. Your CV
2. Links to at least 3 Meta video ads you ideated, wrote and took through production yourself
3. A line or two on each ad: the idea behind it, what your role was, and how it performed (if you can share)

Applications without ad examples will not be considered.