Creative Strategist

Pay: 4–6 LPA (Junior, 1–2 years) | 9–12 LPA (Senior, 3–5 years)

On-Site | Kormangala, Bengaluru | Full-Time

Minimum Experience: 2 Years (Along with Creative Strategy good to have copywriting, design, social media or performance marketing experience)

About the company

Porcellia is a growth accelerator and creative studio that specialises in hyperscaling venture-backed D2C brands across wellness, lifestyle, health-tech and new categories. Our portfolio includes brands such as Gullylabs, NUUK, NOOE, Ajmal, DUSQ, Only What’s Needed and several other 8–9 figure brands, many of whom we have launched and scaled from GTM.

About the role

We’re hiring Creative Strategists who sit at the intersection of data and storytelling. If a performance marketer is the driver, the creative strategist is the navigator, guiding campaigns, shaping ideas and making sure every creative output moves the brand forward. You might come from design, copywriting, performance marketing or social. What matters is that you know how to connect creative with outcomes. This role comes with full creative ownership, direct founder exposure and fast feedback loops.

Key responsibilities

• Campaign Strategy: Ideate and strategize digital campaign concepts, ads and retention creatives for high-performing D2C brands.
• Briefing & Direction: Work directly with founders, performance marketers and creative teams to shape briefs and build campaign directions.
• Execution Management: Ensure copywriters, designers and editors bring ideas to life with clarity and intent.
• Data to Narrative: Bridge creative and data by translating numbers into narratives and insights into ideas.
• Testing: Run creative experiments; iterate, test, refine and repeat.
• Trends & Insights: Stay plugged into cultural trends, platform shifts and consumer psychology.

Requirements

• 2–3 years of experience in copywriting, design, social media or performance marketing
• Deep understanding of how creative impacts performance (clicks, conversions, retention)
• Ability to brief, guide and review work across multiple creative functions
• A strong testing mindset, with genuine interest in what works and why
• Curiosity combined with discipline in execution

This role is not for you if: you think creative strategy is just brainstorming moodboards, you don’t like getting hands-on with feedback or execution, or you believe creativity and performance are opposites.

Nice to have: Experience with Meta ad creatives, UGC and short-form video, and Indian D2C categories (beauty, wellness, fashion, food)

First 90 days / KPIs: Creative hit rate and ad performance against benchmarks, a consistent testing cadence across assigned brands, quality and turnaround of briefs, and on-time creative delivery

What we offer: Full creative ownership, direct exposure to founders, fast feedback loops and the chance to shape creative for some of India’s fastest-growing D2C brands.

How to apply: Tell us why you’re the Creative Strategist we’re looking for. Write to [email protected], [email protected] and [email protected]. Applications without a note won’t be considered.

www.porcellia.com

www.porcellia.com/careers