Creative Strategist

Company Description KickstartMedia is a marketing and communications agency that blends the art of storytelling with the science of marketing to build impactful brands. The team focuses on crafting narratives that connect emotionally while being driven by data and strategic insight. By combining creative thinking with measurable outcomes, KickstartMedia helps clients communicate their value and grow their presence in the market. The company values collaboration, originality, and results-driven creativity, offering team members the opportunity to shape distinctive brand stories. Professionals joining KickstartMedia can expect a dynamic environment that encourages experimentation and continuous learning.
Role Description The Creative Strategist role at KickstartMedia is a full-time, on-site position based in Mumbai. This role is responsible for developing brand and campaign strategies, translating client objectives into compelling creative concepts that align with marketing goals. Day-to-day tasks include conducting audience and market research, shaping brand narratives, collaborating with creative teams on direction and execution, and presenting strategic recommendations to clients and internal stakeholders. The Creative Strategist will work closely with designers, writers, and marketing specialists to ensure that all messaging is consistent, innovative, and aligned with brand positioning. The role also involves monitoring campaign performance and refining strategies based on insights and feedback.

Qualifications

• Strong skills in Creative Strategy and Brand Strategy, with the ability to translate business goals into clear creative directions.
• Experience in Creative Direction, including guiding cross-functional teams to deliver cohesive and impactful campaigns.
• Proficiency in Writing, particularly for brand messaging, concept notes, and presentation documents.
• Ability to conduct structured Research on audiences, competitors, and market trends to inform strategic decisions.
• Prior experience in advertising, marketing, or brand consulting, preferably in agency or fast-paced environments.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and conceptual thinking, with attention to detail and deadlines.
• Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent practical experience.