Creative Strategist

The role

We need someone who lives on TikTok and Instagram, spots what's working in ads before everyone else does, and can turn that into briefs our creators can actually use. Then, after the campaign runs, you help us figure out what worked and do it again.

What you'll do

• Research trending ad formats, hooks, and UGC styles on TikTok and Meta, specific to our market
• Write clear, creator-ready creative briefs: hook, structure, tone, visual direction
• Review content creators submit against the brief before it goes live
• Pull creative-level performance after each campaign (hook rate, hold rate, cost per conversion) and write up what worked and why, so the next cycle's briefs get sharper

What we're looking for

• Fluent written English
• You actually use TikTok and Instagram, not just know about them
• Experience with paid social ads, ideally for DTC brands, subscription apps, or UGC-heavy campaigns
• Strong writing skills. You can turn a vague idea into a brief someone else can execute
• Comfortable with basic ad metrics (CTR, hook rate, CPA), or quick to learn them
• Detail-oriented. You catch when submitted content misses the brief

Nice to have

• Experience as a UGC creator yourself
• Familiarity with Meta Ads Manager or TikTok Ads Manager
• Experience with subscription or app-based products