Creative Strategist E-commerce, Greece

Creative Strategist - Greece

Natulim is a fast-growing European brand of eco-friendly cleaning products. Our ambition is to become the leading eco-cleaning brand in Europe, building a strong, innovative and consumer-centric DTC brand.

Our flagship product, biodegradable laundry detergent sheets, offers a simpler and more sustainable alternative to traditional laundry detergents.

We currently operate across several European markets, and our growth is driven by a DTC, data-driven and highly performance-oriented approach, combining creative production, paid acquisition, e-commerce and a culture of continuous experimentation.

We are a young, international and remote-first team, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth in Greece, a strategic market for Natulim.

The Role

We are looking for a highly creative, performance-driven and consumer-oriented person to become the creative engine behind Natulim's growth in the Greek market.

Creativity is at the heart of this role. We are looking for someone who can deeply understand the Greek consumer, identify compelling communication angles and turn insights into advertising concepts, hooks and creatives that capture attention and drive sales.

Your main responsibility will be to develop, test and continuously improve advertising creatives, identifying new ways to communicate our value proposition and stand out in the market. You will combine creative thinking with performance analysis, using data to understand what works, generate new ideas and improve the effectiveness of our campaigns.

We are not simply looking for someone who can manage an e-commerce business or analyze marketing data. We are looking for a creative thinker who knows how to turn ideas into advertising that sells.

Experience in areas such as e-commerce, CRO, CRM or broader Growth is a plus, but your creative mindset, ability to generate strong advertising concepts and understanding of performance-driven creative strategy are what matter most.

Your Responsibilities

• Creative Strategy & Performance Ads

• Develop creative concepts and advertising angles tailored to the Greek market and consumer.
• Identify new ways to communicate Natulim's value proposition, product benefits and competitive advantages.
• Generate compelling hooks, messages, storytelling concepts and creative formats that capture attention and drive conversions.
• Research Greek consumer behaviour, cultural insights, social media trends, competitors and successful advertising approaches to inspire new creatives.
• Develop creative hypotheses and translate them into actionable concepts for paid advertising.
• Create clear and effective creative briefs for internal teams, content creators, UGC creators and external partners.
• Explore different creative approaches, including UGC, testimonials, product demonstrations, problem-solution concepts, educational content and other performance-driven formats.
• Collaborate with the Creative and Paid Media teams to produce, launch and test new advertising creatives.
• Analyze creative performance to understand which hooks, angles, messages and formats work best, using these insights to generate new ideas and improve existing concepts.
• Continuously iterate on successful creatives, finding new variations and opportunities to scale their performance.
• Build a repeatable and scalable creative testing system that consistently generates fresh ideas and advertising assets for the Greek market.
• Ensure that advertising feels authentic and relevant to Greek consumers, rather than simply translating campaigns from other countries.

• Creative Performance & Growth

• Monitor creative and campaign performance to understand which concepts generate the strongest results.
• Use relevant KPIs such as CTR, CPA, CAC, ROAS and CVR to evaluate creative effectiveness and inform new hypotheses.
• Identify the relationship between creative messaging, audience response and conversion performance.
• Work closely with the Paid Media team to understand campaign results and turn performance insights into new creative opportunities.
• Prioritize creative initiatives based on their potential impact on acquisition and business growth.
• Test, learn, iterate and continuously improve the creative strategy based on results.

• E-commerce, CRO & CRM

Although creativity is the main focus of the role, experience in other areas of digital growth would be a valuable advantage.

• Identify opportunities to improve the customer journey and conversion rate across the Greek e-commerce experience.
• Contribute ideas to optimize product pages, landing pages, promotions, bundles and value propositions.
• Understand how creative messaging connects with the website experience and influences conversion.
• Contribute to CRO initiatives and A/B testing by identifying opportunities to improve the customer journey.
• Support the alignment of advertising creatives with CRM campaigns and customer communications.
• Experience with Shopify, Klaviyo, CRO, UX or retention marketing is a plus.

• Greek Market Insights

• Develop a strong understanding of the Greek consumer, including their needs, motivations, objections, purchasing habits and perceptions of sustainable cleaning products.
• Identify local insights, cultural nuances and consumer pain points that can inspire effective advertising concepts.
• Research Greek competitors, DTC brands, social media trends and relevant creative approaches.
• Identify opportunities to differentiate Natulim and strengthen its positioning in the Greek market.
• Bring new ideas and creative perspectives to the central team in Spain, helping adapt Natulim's communication to local consumer expectations.

About You

• Native Greek speaker with professional English proficiency.
• A strong creative mindset and the ability to generate original, compelling and commercially relevant ideas.
• A genuine interest in advertising, consumer psychology, storytelling and understanding what makes people pay attention and buy.
• Ability to turn consumer insights into creative angles, hooks, concepts and advertising messages.
• Understanding of social media content and digital advertising formats, particularly Meta Ads.
• Ability to think beyond standard advertising approaches and propose fresh ways to communicate a product's value.
• Understanding of performance-driven creative principles, including testing different concepts, analyzing results and iterating based on learnings.
• Ability to combine creativity with analytical thinking and use data to improve creative decisions.
• A proactive, hands-on and autonomous approach to work.
• Entrepreneurial mindset and ability to thrive in a fast-paced, international environment.
• Experience in Creative Strategy, content creation, digital advertising, performance marketing or a related creative role is desirable. We are open to different professional backgrounds as long as you can demonstrate strong creative thinking and potential.

Experience with Shopify, e-commerce management, CRO, CRM or Klaviyo is a plus.

What Will Make You Stand Out

• A genuine obsession with creative ideas that sell.
• A strong portfolio of advertising concepts, social media campaigns, UGC ads or other performance-driven creative work.
• Experience developing creative testing frameworks or iterating on ads based on performance data.
• The ability to move quickly from insight → idea → concept → creative → test → learning → iteration.
• A strong understanding of consumer psychology, hooks, storytelling and effective product communication.
• Experience working with DTC brands, e-commerce businesses, startups or high-growth companies.
• The ability to identify creative opportunities that competitors are overlooking.
• A deep understanding of the Greek consumer, culture and market dynamics.
• Experience creating advertising that feels native to the Greek market, rather than simply translating campaigns from another country.
• Experience with Shopify, CRO, CRM or broader Growth initiatives is an additional advantage.

What We Offer

• Full remote work with a flexible working environment and the autonomy to organize your work.
• A central creative role: your ideas will directly influence how Natulim communicates with and acquires customers in Greece.
• High ownership and impact, with the opportunity to shape the creative strategy of a growing European brand.
• A key role in a high-growth company with an ambitious international expansion plan.
• A young, international and collaborative team working across different European markets....