Creative Performance Strategist

Particle is a fast-growing international men's grooming brand trusted by over 1 million customers worldwide. With a portfolio of 20+ products and a strong presence in the U.S. market, we invest heavily in performance-driven advertising across channels like Meta and linear TV, leveraging a wide range of creative formats, including user-generated content (UGC) and AI-generated content.

We're looking for a Creative Performance Strategist to join our Growth team and turn consumer insights, performance data, and creative ideas into high-performing advertising campaigns. In this role, you'll work at the intersection of Growth and Creative, developing ad concepts, writing scripts, analyzing performance, and collaborating closely with our creative production teams to bring ideas to life. We're looking for someone who combines strong creative thinking and storytelling skills with a data-driven mindset and a deep understanding of what makes people click, engage, and convert.

This is a full-time, on-site position at our Tel Aviv office, 5 days a week.

Responsibilities

• Develop creative concepts, hooks, angles, and scripts for performance-driven ads across Meta, YouTube, and other digital channels, as well as TV, leveraging a variety of creative formats, including UGC and AI-generated content.
• Translate campaign performance data and customer insights into actionable creative ideas and testing opportunities.
• Write clear, detailed creative briefs for video editors, designers, and production teams.
• Work closely with Growth and Creative teams to develop, test, and optimize advertising creatives.
• Analyze creative performance, identify winning patterns, and continuously improve existing concepts.
• Conduct competitor research, monitor advertising trends, and identify new creative opportunities for the US market.
• Provide clear, actionable feedback throughout the creative production process.
• Use AI tools to support creative development, research, and faster content iteration.
• Ensure creative concepts align with the brand's positioning, messaging, and target audience.

Requirements

• 3+ years of experience in Creative Strategy, Performance Creative, Direct Response Advertising, or a similar role.
• Proven experience developing performance-driven ad concepts and creatives, preferably for Meta.
• Strong English copywriting and scriptwriting skills, with the ability to create compelling hooks and advertising messages.
• Native-level English and a strong understanding of American consumer culture.
• Solid understanding of digital advertising, marketing funnels, consumer psychology, and creative performance metrics.
• Ability to analyze advertising performance and translate data into creative recommendations.
• Experience working closely with video editors, designers, and marketing teams.
• Strong creative thinking, attention to detail, and the ability to manage multiple projects in a fast-paced environment.