Social and Creative Strategist

About Mimi’s

Mimi’s is a New York City-based frozen yogurt company that believes in quality ingredients, meaningful connections, and bringing a little more joy to everyday life.

We're growing quickly, and we're looking for a creative, social-obsessed Social and Creative Strategist to help shape our brand online and IRL in our stores.

We're looking for someone who lives and breathes social media, has an incredible creative instinct, knows what's trending before everyone else, and is excited to turn everyday moments into experiences and content people actually want to engage with, both online and offline.

The Role

This is a hands-on, highly creative role for someone who wants to do more than just post content. You'll help develop and execute Mimi's social media strategy, dream up original ideas, identify exciting opportunities in and around our shops, and bring our brand, products, and community to life online and in-store.

You'll report directly to the Head of Marketing and work closely with Mimi's Founder & CEO, helping build a brand presence that feels distinctly Mimi's while fostering meaningful connections with our growing community.

What You'll Do

• Creative Content Ideation: Constantly pitch fresh, unexpected social concepts, from recurring content series and trending formats to bigger creative moments that get people talking. Collaborate with the team to develop and manage our content calendar.
• Creative Direction & Store Curation: Bring a strong creative eye to the Mimi's experience beyond social media. Help source and curate interesting art, objects, design details, and unexpected touches that give each Mimi's location its own personality and make our spaces feel special, memorable, and distinctly Mimi's.
• Trend Spotting: Stay ahead of social trends, internet culture, viral formats, and emerging creators, identifying opportunities to make them our own.
• Social Strategy: Help shape how we tell the Mimi's story across our products, people, community, collaborations, events, and everything in between.
• Social Management: Own day-to-day content scheduling, posting, captions, and execution across our social channels.
• Community Engagement & Support: Be a key point of contact for our online community, managing incoming DMs, comments, customer inquiries, and social requests. Ensure every interaction feels thoughtful, timely, and true to the Mimi's brand, while identifying opportunities to build relationships and celebrate our customers.
• Inbound Request Management: Help manage and organize incoming partnership inquiries, creator outreach, event requests, and other opportunities, ensuring requests are tracked, prioritized, and directed to the appropriate team members.
• Reporting & Insights: Track performance, pull analytics, monitor competitors, and translate data into actionable insights that inform our content strategy.
• On-the-Ground Creative Support: Be present at our shops, launches, events, and community programming to identify creative opportunities, help bring ideas to life, and ensure our brand comes through in every experience.

Who You Are

• A creative thinker with a strong point of view, great taste, and an instinct for what makes content stand out.
• A strong eye for art, design, and aesthetics, with an instinct for discovering unique pieces, interesting details, and unexpected creative touches that make a space feel memorable and distinctly Mimi's.
• Chronically online in the best possible way. You know the trends, creators, memes, and cultural moments shaping social media.
• An ideas person who can turn cultural observations, emerging trends, and everyday moments into original creative concepts.
• Comfortable navigating Instagram and TikTok analytics, reporting on performance, and using insights to improve content.
• A strong writer who understands brand voice and can create clever, engaging captions and thoughtful customer responses.
• Highly organized, responsive, and detail-oriented, with the ability to manage multiple conversations, requests, and projects at once.
• Proactive, resourceful, and comfortable working closely with senior leadership in a fast-paced, growing business.
• Previous experience in social media, creative strategy, community management, or a related role is preferred.
• Most importantly, you must love frozen yogurt.
  

The Details

• Location: New York City. Must be NYC-based.
• Schedule: Full-time, with time spent between our office and Mimi's shops.
• Flexibility: Must be available for occasional weekend, early-morning, or evening support around events, launches, and community programming.