Senior Creative Strategist

Job Title: Senior Creative Strategist

Department: Performance Creative

Reports to: Director of Performance Creative

Remote Location: US (remote)

Job Overview

The Senior Creative Strategist owns performance creative for multiple Ridge product categories end to end, using performance data and customer insight to decide what we make, then scripting, briefing, and reviewing it through final delivered assets. You'll brief content creators and affiliate creators weekly, and work closely with the Director of Performance Creative, media buyers, and video editors.

This is an AI-first role. You'll use AI at every step, from research and data analysis to scripting, briefing, and creative review, to improve processes and optimize the team's workflow.

Responsibilities

Category Ownership

• Own multiple product categories end to end: research, analysis, campaign planning, scripting and briefing, creator sourcing, content review and editor feedback.
• Lead campaign strategy for your categories across every platform, for both static and video: what to test, how much to produce, and why.

Creative Execution

• Build and plan content monthly across multiple campaigns, combining angles, personas and formats into a clear test plan for each campaign, based on what's winning and where the gaps are.
• Write UGC scripts and creator briefs, matching each concept to the right creator.
• Review incoming creator content, write editor briefs for video, and give in-house and freelance editors clear feedback through revisions.
• Develop platform-specific strategy for your categories across Meta, TikTok, AppLovin, YouTube and broadcast, adapting creative to each platform's formats and best practices.

Content Creator & Affiliate Program

• Give clear direction on which creators to source for each campaign: the personas, demographics and styles needed, based on category goals and what's performing.
• Support Ridge's creator affiliate program with creative strategy insights, and brief affiliate creators weekly on what's performing in the ad account and what content we need from them next.

Data & Insights

• Translate creative performance data from Motion and Northbeam (spend, ROAS, thumbstop/hook rate, hold rate) into clear, actionable creative strategy.
• Mine customer reviews and track competitor ads to ground concepts in real customer language and gaps in the market.

Qualifications & Experience

• 3+ years in creative strategy for paid social at a DTC brand, including setting strategy across multiple product lines or brands.
• Proven track record writing UGC and creator scripts, briefing creators and editors, and giving clear, actionable feedback on edits.
• Strong on the data side: fluent in Motion and Runneth, and able to translate hook rate, hold rate, CTR, CPA, spend and ROAS into specific, actionable creative strategy.
• Experience with Frame.io and Notion preferred.
• AI-native: you already use AI tools like Claude every day across research, analysis, scripting, briefing and review.
• Experience running, briefing or coaching a creator or affiliate program at scale.
• Strong written and presentation skills.
• Experience planning static and video creative tests across platforms such as Meta, TikTok, AppLovin, YouTube and broadcast.
• Experience with accessories, jewelry, travel or other considered-purchase products is a plus.

Job Type: Full-time

Travel Requirements: Minimal to none

Compensation: $100,000 - $115,000

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