Performance Creative Strategist, AI

🌍 This role is fully remote, with no location restrictions.

A fast-growing e-commerce group in the cosmetics space—skincare, haircare, body care and makeup— is looking for a Mid-Senior Creative Strategist to own their entire creative strategy across brands, from briefing and iteration to performance-based decisions on what to kill, keep or scale.

🎯 The goal is simple: ads that sell. No artistic work, no brand building.

Every ad is 100% AI-generated, static and video, created from scratch. The team is autonomous, AI-first and built to move fast. They want someone keen to learn, ambitious and excited to match that energy.

Key Responsibilities

• Research high-performing ads in the market and use those insights to develop original AI-generated concepts with fresh angles and hooks.
• Own the briefing, scripting and ideation for every new concept
• Read CTR, CPC, CPA, ROAS and CVR, and decide every day what to kill, keep or iterate
• Ship new versions fast: first iterations within 24 hours
• Create static ads as the core format and, ideally, video: VSLs, testimonials, cartoons and other trending formats
• Work closely with media buyers so creative reflects what is performing

Requirements

• Direct experience in cosmetics, beauty, wellness or healthcare, across more than one project or product
• Proven DTC performance results across several brands or products—small brands are ideal—with a portfolio of real metrics and strong static ads
• Advanced, hands-on AI use as your default way of working, with fluency in Claude, Higgsfield, Kling, NanoBanana, CapCut or Premiere, and TrendTrack/Foreplay—or credible equivalents
• Strong hook ideation and a data-driven mindset
• A freelance track record working with several clients
• Fluent English for US and UK markets
• Organised, fast, reliable and autonomous

𝗡𝗶𝗰𝗲 𝘁𝗼 𝗵𝗮𝘃𝗲: basic video editing.

𝗡𝗼𝘁 𝗮 𝗳𝗶𝘁: big-brand or single-brand backgrounds, design or brand-universe profiles, and anyone who prefers manual or traditional production.

What They Offer

• Freelance contract, full-time and exclusive
• Fully remote
• Expected annual compensation €45,000–48,000/year gross, depending on experience, qualifications and overall fit
• Available to start within 1–2 months
• If you think you'd be a great fit, we'd love to hear from you.

If you think you'd be a great fit for this role, we'd love to hear from you!

• Apply here: https://form.asana.com/?k=qdNUaqHDtj-w90CTQCg-TQ&d=1213063764404409