Performance creative

Company Description Matcha Ventures is a venture studio focused on creating and scaling innovative travel & lifestyle products under one roof. The team owns the full stack of product development, including code, infrastructure, and growth playbooks, enabling rapid execution from concept to scale. Matcha Ventures repeatedly builds, launches, and grows new ventures, refining processes and technology with each cycle. Applicants can expect a fast-paced, experimental environment where collaboration, data-driven decisions, and creative problem solving are central to the culture.

Role Description This is a full-time Performance Creative role based in Vilnius, operating in a hybrid model that combines in-office collaboration with flexibility to work from home. The Performance Creative will be responsible for developing and producing high-performing digital creatives for paid acquisition channels, including social media ads, display campaigns, and other performance marketing assets. Day-to-day responsibilities include concepting and storyboarding creatives, designing and iterating on static and video assets to test hypotheses and optimize creative performance. The role involves analyzing campaign data to identify insights, running structured A/B tests, and continuously refining messaging, format, and visuals to improve key performance metrics such as CTR, conversion rate, and ROAS. The Performance Creative will also contribute to creative frameworks and playbooks that can be reused across multiple travel & lifestyle products.

Qualifications

• Demonstrated experience creating performance-focused digital creatives (e.g., social ads, display banners, short-form video) for acquisition or growth campaigns.
• Strong visual design and storytelling skills, with proficiency in design and content tools (such as Figma, Adobe Creative Cloud, Canva, or similar).
• Ability to analyze campaign results, interpret performance data, and translate insights into creative iterations and A/B test concepts.
• Strong written and verbal communication skills in English, with the ability to craft clear, concise, and engaging messaging tailored to different audiences.
• Comfort working in a hybrid setup with the ability to manage time, prioritizehh tasks, and deliver on deadlines independently.
• Previous experience in performance marketing, growth design, or creative roles within consumer internet or travel-related products is an advantage.
• Familiarity with major advertising platforms (e.g., Meta Ads, Google Ads, TikTok Ads) and best practices for creative formats is beneficial.
• Curiosity about travel, willingness to test unconventional ideas, and openness to feedback and continuous learning.