Paid Media & Creative Strategist | Meta, Google & TikTok Ads

True North Social is a full-service digital marketing agency specializing in social media marketing, paid advertising, creative content production, website design, SEO, and e-commerce. With over a decade of experience, we help brands grow through strategic marketing, compelling creative, and data-driven advertising campaigns.

We believe successful digital marketing happens when strong creative meets smart strategy. Our team combines visually engaging content with performance-focused marketing to help clients reach their audiences, increase conversions, and achieve measurable business growth.

Role Description

We are seeking a Performance Marketing & Creative Strategist to join our team full-time.

This role combines paid media buying, creative strategy, and hands-on ad creation. The ideal candidate understands not only how to build, manage, and optimize successful advertising campaigns but also how to develop compelling creative that drives engagement, conversions, and revenue.

You will be responsible for managing paid advertising campaigns across Meta (Facebook and Instagram), Google, and TikTok while developing creative strategies, producing ad assets, testing new concepts, and using performance data to continuously improve results.

We're looking for someone who is both analytical and creative — someone who can identify why an ad is performing, develop ideas to improve it, and execute those ideas.

Key Responsibilities

Paid Media Management & Optimization

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Develop comprehensive paid media strategies aligned with client objectives, target audiences, and budgets.
• Manage campaign budgets, audience targeting, bidding strategies, placements, and conversion optimization.
• Monitor and improve key performance metrics, including ROAS, CPA, CPC, CTR, and conversion rates.
• Conduct A/B testing across audiences, messaging, creative assets, and campaign structures.
• Analyze campaign performance and provide actionable recommendations to improve results.
• Stay current with platform updates, advertising best practices, and emerging digital marketing trends.

Creative Strategy & Ad Production

• Develop performance-driven creative strategies for paid social advertising campaigns.
• Conceptualize and create compelling static image ads, video ads, and other digital advertising assets.
• Write engaging ad copy, headlines, hooks, and calls to action tailored to specific audiences and platforms.
• Identify creative trends, successful advertising formats, and opportunities to test new concepts.
• Develop creative briefs, ad concepts, and content recommendations based on campaign performance and audience insights.
• Collaborate with internal designers, video editors, and content creators to produce high-performing ad creative.
• Independently create and edit advertising assets when needed.
• Continuously test creative variations to improve engagement, conversion rates, and overall advertising performance.

Strategy, Analytics & Collaboration

• Use campaign data to identify performance trends, creative opportunities, and areas for improvement.
• Develop actionable strategies to improve client acquisition, lead generation, and e-commerce sales.
• Prepare campaign performance reports and communicate results, insights, and recommendations.
• Collaborate with account managers, creative teams, and clients to align advertising strategies with broader marketing objectives.
• Manage multiple client accounts and campaigns while maintaining strong attention to detail and deadlines.

Qualifications

• Proven experience managing paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Strong understanding of paid media strategy, campaign optimization, audience targeting, and performance marketing.
• Demonstrated ability to develop creative strategies and produce high-performing advertising content.
• Hands-on experience creating static image ads, short-form video ads, and compelling advertising copy.
• Proficiency with creative tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
• Strong analytical skills and the ability to translate advertising data into actionable creative and campaign strategies.
• Experience with A/B testing, creative testing frameworks, and conversion optimization.
• Familiarity with e-commerce advertising, lead generation, and digital marketing best practices.
• Knowledge of advertising performance metrics, tracking platforms, and reporting tools.
• Excellent communication skills and the ability to collaborate effectively with clients and internal teams.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred.

Preferred Qualifications

• Experience working at a digital marketing agency and managing multiple client accounts.
• Experience developing and editing short-form video advertisements for Instagram Reels, Facebook, and TikTok.
• Understanding of direct-response advertising, consumer psychology, and conversion-focused creative.
• Familiarity with Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience developing advertising strategies for both e-commerce and service-based businesses.
• Ability to independently take an advertising concept from initial strategy through creative production, campaign launch, and optimization.

Salary

$75,000 annually

Benefits

• Unlimited Paid Time Off (PTO)
• Health insurance reimbursement (set amount)
• 401(k)

What We're Looking For

We're looking for someone who understands that great advertising is about more than media buying. The right candidate knows how to combine data, creativity, and strategic thinking to produce campaigns that perform.

You should be comfortable moving between analyzing campaign metrics, brainstorming creative concepts, designing or editing ads, writing compelling copy, and optimizing campaigns.

If you're passionate about both the creative and analytical sides of digital advertising and enjoy seeing your ideas translate into measurable results, we'd love to hear from you.