Meta Ads Creative Strategist & Producer

We’re looking for a creative strategist and producer based in South Africa to develop Facebook and Instagram ad creatives for medspa clients.

Full-time and part-time arrangements are both available.

You’ll take ownership of the creative process—from researching a treatment and understanding the patient’s perspective to developing the angle, writing the hook, and producing the finished image or video ad.

Previous experience creating paid advertising creatives for medspas or aesthetic clinics is required.

WHAT YOU’LL DO

• Research treatments, patient concerns, competitors, and existing campaign performance to develop relevant ad ideas.
• Create advertising angles, hooks, scripts, and clear structures for image and video ads.
• Turn existing clinic photos, treatment footage, testimonials, and other approved materials into finished creatives.
• Design image ads and edit short videos, including captions, text overlays, pacing, and calls to action.
• Produce variations that test different hooks, messages, and formats.
• Work with the media buyer to understand results and improve future creatives, considering lead quality and booked appointments where data is available.
• Give clinics clear filming briefs when additional footage or photos are needed.
• Check treatment information, offers, and pricing against approved materials before submitting work.

• Launch ads and manage on Meta Ads

WHAT WE’RE LOOKING FOR

• A portfolio of Facebook or Instagram ads you’ve created for medspas or aesthetic clinics.
• Experience developing creative concepts and hooks, as well as producing the final assets.
• Strong English copywriting and an understanding of how to communicate treatment benefits clearly and realistically.
• Confident video editing and graphic design skills using tools such as CapCut, Premiere Pro, Canva, or Adobe Creative Suite.
• An understanding of Meta advertising requirements relevant to aesthetics, including avoiding misleading claims and unrealistic promises.
• The ability to manage your workload, meet agreed deadlines, and communicate clearly.
• Willingness to use feedback and performance data to develop stronger work.

+ Launching ads on Meta Ads and managing to hit KPI's

WHAT SUCCESS LOOKS LIKE

You bring original, relevant ideas to the team and turn them into polished ads. You can explain the thinking behind your creative decisions, deliver consistently, and use campaign feedback to decide what to test next.

HOW TO APPLY

Apply through LinkedIn and include

• A short introduction and details of your medspa or aesthetics experience.
• Three to five relevant ad examples, including both images and videos.

• Information on what software you can use
• Phone number and contact details for an interview
• Portfolio of your work to email : [email protected]

• Your availability, preferred working arrangement, and expected compensation in South African rand.

Please include medspa or aesthetic clinic paid-ad examples so we can assess your fit for the role.