Marketing & Creative Strategist

Shera International Group is a diversified Bangladeshi conglomerate spanning EdTech, study abroad services, immigration consultancy, digital marketing, BPO, and media, including The Fame, our fashion and lifestyle magazine. We are seeking a Marketing & Strategy Specialist to lead project-based marketing work across group entities, working hand in hand with our in-house creative team and owning client accounts across different concerns.

The Role & Scope

This is a hybrid strategy and execution position reporting to the Head of Creative / Marketing. You will take briefs from every entity, turn them into clear creative briefs and campaign plans, write the copy, and work with designers and video teams to deliver on time. You will also manage your own portfolio of accounts across entities and shape the trend and branding direction for the group as a whole.

Core Responsibilities

Strategy & Branding

• Group Brand Strategy: Define positioning, messaging, tone of voice, and brand architecture across all entities, keeping each concern distinct yet aligned with the group.
• Trend & Market Intelligence: Track social, digital, and industry trends, competitor moves, and platform changes, and convert them into actionable recommendations.
• Campaign Strategy: Build campaign concepts, audience insights, channel plans, and content calendars for each entity.
• Brand Guidelines: Maintain and enforce brand standards, voice guides, and messaging frameworks.

Project & Account Management

• Brief Intake: Take briefs from all accounts, clarify objectives, audience, budget, and timeline, and document them clearly.
• Creative Briefing: Convert client and internal briefs into precise briefs for designers, motion artists, video editors, and developers.
• Account Ownership: Independently manage assigned accounts across entities, from planning through delivery and performance review.
• Project Delivery: Run project timelines, approvals, revisions, and handovers, and ensure on-time, on-brand output.
• Stakeholder Communication: Keep entity heads and clients updated on progress, risks, and results.

Copywriting & Content

• Copywriting: Write ad copy, social captions, scripts, landing page content, email campaigns, press notes, and sponsored content in English and Bangla.
• Content Direction: Guide the creative team on concept, storyline, hooks, and visual direction.
• Editing & Quality: Review all outgoing copy and creative for tone, accuracy, and brand consistency.

Performance & Growth

• Digital Campaigns: Plan and coordinate paid and organic campaigns across Meta, Google, LinkedIn, YouTube, and TikTok.
• Funnel & Lead Gen: Support lead generation and conversion campaigns for EdTech, study abroad, and immigration services.
• Analytics & Reporting: Track campaign metrics, report results, and recommend improvements.
• Budget Management: Plan and monitor campaign budgets and vendor or influencer costs.

Collaboration

• Creative Team Partnership: Work daily with designers, motion artists, and video editors to keep quality and turnaround high.
• Cross-Entity Coordination: Align with sales, admissions, editorial, and management teams on campaign goals and messaging.
• Vendor & Partner Management: Coordinate with media buyers, influencers, photographers, and agencies as needed.

Minimum Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• Experience: 3-6 years in marketing, brand strategy, or an advertising/creative agency.
• Proven copywriting skills in English and Bangla, with a portfolio of campaigns or writing samples.
• Experience managing multiple accounts or projects at the same time.
• Strong understanding of branding, digital marketing, and social media platforms.
• Ability to write clear creative briefs and direct designers and video teams.
• Strong analytical, presentation, and communication skills.
• Self-driven, organized, and able to work to tight deadlines.

Preferred Qualifications

• Agency background or experience handling multiple brands
• Experience in EdTech, education marketing, media, or fashion/lifestyle
• Experience with paid ads, SEO, and marketing analytics tools
• Familiarity with AI tools for content, research, and campaign workflows
• Basic knowledge of design, video, and motion workflows
• Experience with project tools (Asana, Notion, Trello, or similar)

Key Performance Indicators (KPIs)

• On-time, on-brief delivery of projects and campaigns
• Quality and brand consistency of copy and creative output
• Campaign performance (reach, engagement, leads, conversions, ROI)
• Account satisfaction scores from entity heads and clients
• Quality and clarity of creative briefs issued to the team
• Strategy outputs delivered (brand guidelines, trend reports, campaign plans)
• Timely, accurate monthly reporting

Compensation Structure

• Base Salary: Competitive, based on experience and portfolio (negotiable)
• Incentive: Performance-based bonus linked to campaign results and project delivery
• Benefits: Festival bonus, professional development support, and growth into Marketing Head or Brand Strategy Lead roles

Required Working Conditions

• Location: Dhaka-based, office presence required
• Hours: 10 AM-6 PM, Saturday-Thursday, with flexibility for campaigns, shoots, and events
• Reporting: Head of Creative / Marketing, with weekly project reviews and monthly performance reports

Why Join Shera International Group

• Work across EdTech, media, immigration, and fashion brands in one role
• Shape the brand direction of an entire group, not just one account
• Work closely with an in-house creative team using modern AI and motion tools
• Clear path to Marketing Head or Brand Strategy Lead

Equal Opportunity Employer

Shera International Group is an Equal Opportunity Employer committed to building a diverse and inclusive team. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. We welcome applications from all qualified candidates and provide reasonable accommodations throughout the hiring and employment process.