Marketing Creative Strategist

This is a hybrid role that can be based in either Harrisburg, PA or Clearwater, FL.

Please note, candidates must be located within 60 miles of either office location.

This is a Hybrid role.

D&H is growing! Join 100+ year old Employee-Owned technology distributor, offering end-to-end solutions for today's resellers, retailers, and the clients they serve across the SMB and Consumer markets.

• We are empowered by our employee Co-Owners who provide the industry’s best service, and we promote a collaborative culture.
• We offer an Employee Stock Ownership Plan, 401k, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement, Work from Home Reimbursement, Employee Purchase Program, Tuition Assistance and much more!
• As a D&H Co-Owner you receive numerous discounts on services.
• We feel strongly about giving back to the community and promoting sustainable, eco-friendly business practices.

Summary

The Marketing Creative Strategist is a strategic marketing architect responsible for transforming business objectives, vendor priorities, audience insights and sales goals into integrated campaign strategies, messaging frameworks, creative direction and measurable outcomes. The role leads the campaign lifecycle from discovery and strategic planning through messaging, creative development, channel planning, activation, reporting and optimization across digital, web, email, social, video, print, sales enablement and internal communications.

CORE COMPETENCIES

• Integrated campaign strategy
• Audience and value-proposition development
• Messaging architecture
• Creative strategy and direction
• Multi-channel planning
• Campaign analytics and optimization
• Cross-functional stakeholder alignment
• Marketing technology and campaign operations

Responsibilities

Campaign Strategy & Planning

Develop integrated campaign strategies aligned to business objectives, vendor priorities, audience needs and sales goals.

Lead discovery and intake activities that convert stakeholder input into strategic briefs, messaging frameworks, execution plans, timelines and success measures.

Define target audiences, business and communication objectives, value propositions, channel roles, content requirements and intended audience actions.

Prioritize campaign opportunities based on strategic value, audience relevance, business impact, timing, available investment and organizational capacity.

Facilitate campaign alignment, decision-making and post-campaign review sessions with marketing, sales, creative, events and business stakeholders.

Creative Strategy & Direction

• Connect campaign objectives to creative execution through audience insight, brand alignment, channel context and marketing best practices.
• Develop creative strategies that establish campaign themes, tone, storytelling approach, content hierarchy, visual direction and engagement tactics.
• Guide creative partners in translating campaign strategy into coordinated concepts, content experiences and channel-specific executions.
• Review concepts and creative outputs against the approved strategy, audience needs, messaging framework, brand standards, channel requirements and measurable objectives.
• Provide strategic direction for partner-facing campaign materials, enablement content, promotional assets and campaign kits.

Messaging Architecture & Content Strategy

• Create campaign messaging architectures that organize audience insights, core value propositions, proof points, calls to action and channel-specific message variations.
• Develop, edit and refine audience-focused content across digital, web, email, social, video, print, advertising, sales enablement and internal communications.
• Tailor messaging for customers, vendor partners, employees, sales teams, media and other external business audiences.
• Translate complex technology topics and business priorities into clear, accessible and engaging narratives aligned to campaign strategy.
• Establish content priorities and guide how messages should evolve across awareness, consideration, conversion, follow-up and ongoing engagement.

Multi-Channel Campaign Leadership

• Develop channel plans that define the role, sequencing, audience, message and intended outcome of email, web, social, video, direct mail, sales enablement and related tactics.
• Lead cross-functional campaign execution by coordinating assets, copy needs, dependencies, approvals, stakeholder feedback, launch readiness and follow-up requirements.
• Direct audience segmentation, targeting, personalization and channel-specific messaging recommendations to improve relevance and performance.
• Identify opportunities to strengthen demand generation, lead nurturing, sales follow-up, recruitment and ongoing engagement.
• Maintain strategic consistency while enabling channel owners and creative partners to execute within their areas of expertise.

Analytics, Insights & Optimization

• Define practical campaign measures connected to the campaign objective and intended audience action.
• Use marketing platforms, CRM tools and campaign reporting to assess engagement, audience behavior, content performance and digital marketing results.
• Interpret results to identify implications for messaging, creative effectiveness, targeting, channel selection, engagement and follow-up.
• Prepare campaign recaps that summarize performance, outcomes, insights, lessons learned and recommended next actions.
• Apply findings to optimize active campaigns and strengthen future campaign strategies, briefs and execution plans.

Stakeholder Alignment & Strategic Consultation

• Build alignment across marketing, sales, creative, events, vendor management and other business stakeholders.
• Serve as a strategic marketing and communications resource for teams developing campaigns, messaging, content and creative approaches.
• Communicate proactively about campaign strategy, decisions, creative direction, project status, risks, dependencies and timelines.
• Identify gaps, overlaps and opportunities to improve campaign coordination, audience experience, efficiency and business impact.
• Challenge assumptions constructively and recommend strategic tradeoffs when scope, timing, investment or resources do not align.

Marketing Technology, Data & Campaign Operations

• Use CRM, marketing automation, workflow, content management and related tools to plan, launch, track and optimize campaigns.
• Organize campaign data, audience lists, content assets, follow-up actions, reporting and documentation so information is accurate and actionable.
• Establish repeatable intake, briefing, planning, review, execution and recap practices that improve campaign quality and visibility.
• Identify opportunities to improve workflow efficiency, automation, reporting visibility, audience segmentation and lead nurturing.
• Partner with platform owners and operational teams to connect campaign strategy with technically executable processes.

Primary Deliverables

• Integrated campaign strategies and channel plans
• Strategic and creative briefs
• Audience definitions, value propositions and messaging architectures
• Creative-direction frameworks and campaign concepts
• Content strategies and channel-specific messaging plans
• Campaign measurement plans, performance recaps and optimization recommendations
• Stakeholder alignment plans, campaign roadmaps and execution requirements

Knowledge, Skills And/Or Abilities

• Demonstrated ability to develop campaign strategies, strategic briefs, messaging frameworks, value propositions, creative direction and integrated marketing plans.
• Strong copywriting, editing, storytelling, presentation and strategic communication skills.
• Ability to translate business objectives, audience insights and complex technology topics into clear campaign strategies and compelling communications.
• Experience with audience segmentation, targeting, personalization, buyer journeys, lead nurturing and multi-channel campaign planning.
• Experience interpreting campaign analytics and marketing-performance data to create actionable recommendations.
• Working knowledge of CRM, marketing automation, content management, workflow, reporting and AI-enabled marketing tools.
• Ability to influence and align cross-functional stakeholders without direct supervisory authority.
• Strong facilitation, consultation, prioritization, organization and project leadership skills.
• Ability to manage multiple campaigns, stakeholders, decisions and deadlines in a fast-paced environment.
• Familiarity with B2B technology marketing, channel marketing, partner ecosystems or technology distribution preferred.

Education And/Or Experience

• Bachelor’s degree in Marketing, Communications, Business, Technology or a related field, or an equivalent combination of education, specialized training and professional experience.
• Demonstrated professional experience in campaign strategy, content strategy, creative strategy, integrated marketing, digital marketing or marketing communications.
• Experience developing strategic briefs, messaging architectures, audience strategies, channel plans and campaign measurement approaches.
• Experience using marketing automation, CRM, campaign reporting or related platforms to inform planning and optimization.
• Experience in B2B marketing, channel marketing, partner marketing, agency environments, creative teams or technology distribution preferred.

WORK SAMPLE OR PORTFOLIO REQUIRED: Should demonstrate campaign strategy, strategic or creative briefs, messaging frameworks, multi-channel planning, original content and campaign-performance interpretation. Candidates should clearly identify their strategic contribution where work was completed collaboratively.

WORK SCHEDULE

Full-time position, 40 hours per week. Overtime, weekends, holidays and training may be required based on business and campaign needs.

EOE