Head of Performance Creative

About 4LG

4LegsGood is a creative and growth agency built for ambitious brands in the pet industry. We combine creative thinking, performance marketing, and technology to help brands stand out, acquire customers, and accelerate growth.

We believe great creative should do more than look good. It should generate measurable business results.

The Role

We're looking for a Performance Creative Director to lead the development, production, and optimization of high-performing creative across digital advertising channels.

This role sits at the intersection of creative strategy, performance marketing, and content production. You'll be responsible for translating marketing data and consumer insights into compelling creative that drives customer acquisition, engagement, and revenue for our clients.

Unlike a traditional Creative Director, success in this role isn't measured by awards or aesthetics alone. It's measured by how effectively creative contributes to business growth.

You'll lead a team of designers, editors, strategists, and content creators while building a scalable, efficient production model that allows us to test more ideas, identify winning concepts, and continuously improve results.

This is a hands-on leadership position for someone who understands both the art of great advertising and the science behind what makes it perform.

Key Responsibilities

Performance Creative Strategy

• Develop and lead performance creative strategies across paid social, display, video, and other digital acquisition channels.
• Translate campaign data, audience insights, and customer behavior into actionable creative concepts.
• Work with growth strategists and media buyers to identify creative opportunities that improve conversion rates, reduce customer acquisition costs, and increase return on ad spend.
• Build creative strategies tailored to different stages of the customer journey, from initial awareness through conversion and retention.
• Stay ahead of emerging advertising formats, creative trends, platform algorithms, and consumer behaviors.

Creative Testing & Optimization

• Establish and manage a structured creative testing framework across client accounts.
• Develop hypotheses, testing roadmaps, and creative variations based on performance data.
• Analyze metrics including hook rates, thumb-stop rates, CTR, CPA, conversion rates, and ROAS to inform creative decisions.
• Identify winning creative concepts and develop iterations that extend their performance.
• Partner with paid media teams to understand creative fatigue, audience response, and opportunities for continuous improvement.
• Build a culture where creative decisions are informed by data without sacrificing originality or quality.

Creative Production & Execution

• Oversee the end-to-end production of performance creative, including short-form video, static advertising, motion graphics, UGC, and copywriting.
• Develop clear creative briefs that translate strategic objectives into actionable deliverables.
• Establish efficient production workflows that allow the team to deliver high volumes of creative without compromising quality.
• Direct the development of multiple creative concepts, hooks, formats, and variations for testing.
• Maintain creative consistency with each client's brand positioning, voice, and visual identity.
• Balance creative quality, production efficiency, and speed to market.

Team Leadership & Development

• Lead, mentor, and develop a multidisciplinary team of designers, editors, creative strategists, and content creators.
• Build and manage a network of freelance creators, UGC talent, and production partners.
• Establish clear expectations, creative standards, and accountability across the team.
• Provide thoughtful, direct creative feedback that improves both the work and the capabilities of the team.
• Identify opportunities to improve team efficiency through new processes, technologies, and production methods.
• Remain hands-on with concept development, creative direction, and problem-solving.

AI, Technology & Creative Innovation

• Champion the use of AI and emerging creative technologies to improve ideation, content production, testing, and iteration.
• Identify tools and workflows that increase creative output while reducing production costs.
• Develop AI-assisted production processes for generating, editing, and adapting advertising assets.
• Evaluate new platforms and technologies that can improve creative effectiveness and operational efficiency.
• Help position 4 Legs Good as a forward-thinking agency that combines human creativity with modern technology.

Cross-Functional Collaboration

• Partner closely with growth marketing, paid media, strategy, account management, and production teams.
• Participate in client strategy meetings and present creative recommendations supported by performance insights.
• Collaborate with media buyers to align creative testing priorities with campaign objectives and advertising budgets.
• Communicate creative performance, learnings, and recommendations to internal stakeholders and clients.
• Support new business opportunities by helping develop creative strategies, concepts, and capabilities presentations.

What We're Looking For

• 5+ years of experience in creative strategy, art direction, performance creative, or digital advertising, including experience leading creative teams.
• A demonstrated ability to develop advertising creative that produces measurable business results.
• Deep understanding of Meta, TikTok, YouTube, and other performance marketing platforms.
• Strong knowledge of creative testing methodologies, paid media metrics, and conversion-focused advertising.
• Experience directing and producing short-form video, paid social advertising, static creative, and UGC content.
• Ability to interpret campaign performance data and translate findings into creative decisions.
• Experience managing multidisciplinary creative teams, freelancers, and external production resources.
• Strong conceptual thinking, visual storytelling, and creative direction skills.
• Familiarity with AI-powered creative production tools and modern content workflows.
• Ability to operate in a fast-paced agency environment, managing multiple client accounts and competing priorities.
• Strong communication skills and confidence presenting creative strategies to clients and internal teams.
• A willingness to roll up your sleeves and contribute directly to the work when needed.

What Success Looks Like

Success in this role will be measured by both the performance of the creative we produce and the effectiveness of the team and processes behind it.

Creative Performance

• Consistent improvement in client advertising performance through creative testing and optimization.
• Development of new high-performing creative concepts that contribute to acquisition and revenue growth.
• Faster identification of winning creative approaches and more effective iteration of successful concepts.

Production Efficiency

• Increased volume and velocity of creative production without sacrificing quality.
• Reduced production costs through better workflows, resource management, and AI adoption.
• Predictable delivery timelines and scalable creative production processes.

Team & Agency Growth

• A high-performing creative team with clear accountability and strong collaboration.
• Stronger integration between creative strategy and performance marketing.
• Increased client confidence, retention, and growth driven by measurable creative results.
• Development of differentiated performance creative capabilities that help 4 Legs Good win new business.

Why 4 Legs Good?

We're building an agency around a simple belief: the best creative work should also be the most effective.

At 4 Legs Good, you'll have the opportunity to shape how we approach performance creative, build the processes and team behind it, and directly influence the growth of both our clients and our agency.

• We're looking for someone who wants to build something, challenge traditional agency thinking, and push the boundaries of what's possible when creativity, data, and technology work together.