Freelance Creative Strategist (Meta Ads)

We're looking for a freelance Creative Strategist to own the briefs behind our Meta ads.

About us

Collider makes functional craft beer: 0.5% ABV, brewed with adaptogens like Ashwagandha and L-Theanine. Most of our sales are direct to consumer, many of them on subscription, and we're growing in retail. Meta is our main paid channel, and we run it fully in-house.

The role

We launch new ad tests every week, and we need someone to own the briefs behind them. You'll come up with the angles, hooks and concepts, then write briefs that our designers and creators can pick up and run with. You'll work alongside our internal AI system. It pulls together performance data, customer insight and first-draft briefs, and you bring the creative judgement that turns them into ads worth making. You'll work directly with our co-founder.

What you'll do

• Write sharp briefs for statics, UGC and video, covering both new versions of winning ads and brand-new concepts
• Come up with fresh angles and hooks from customer reviews, survey answers and competitor ads
• Use our AI system to speed up research and drafting, then refine and sharpen what it gives you
• Work with our designers and creators to get briefs made and keep quality high
• Use the results from each week's tests to shape the next round of briefs

What we're looking for

• 2+ years in creative strategy or briefing for D2C brands on Meta, ideally in food, drink or wellness
• A portfolio of ads you've briefed or concepted, with the results they drove
• Strong copywriting, and you can explain why an ad works, not just that it does
• Comfortable working with AI tools and happy to help shape how we use them
• Bonus: experience briefing UGC creators

The details

• Freelance, 1 to 2 days a week
• Remote (UK)