Position: Director of Creative Strategy

Reports to: VP of Growth

Location: Los Angeles, CA / Hybrid

Compensation: $180,000–$250,000 base + benefits

About Pique

Pique is a category-defining wellness company that operates at the leading edge of performance branding. Our products are grounded in science and nature, our brand is driven by mission and emotion, and our culture is shaped by high performance and individual agency.

Position Overview

We are hiring a Director of Creative Strategy to own what Pique puts in front of new customers — what we make, why we make it, and whether it wins. Creative is our biggest growth lever. You decide what we make next, defend it with evidence, and are measured by one thing above all: whether the work wins in-market and lowers the cost of a new customer.

You will run creative strategy as a function: set the concept roadmap against our growth plan, and direct the designers, editors, copywriters and creators who bring it to life. You build the bridge from customer insight to hook to proof to landing page, and from results back to the next brief.

You will work directly with our founder and CEO, VP of Growth and senior leadership as one close-knit team — short decision loops, big impact and real ownership. You stay hands-on: writing briefs, reviewing cuts, reading results yourself. If your portfolio is beautiful but you can't tell us what it did to CAC, this is not the role.

Responsibilities

Decide What We Make — and Why

• Own creative strategy for Meta, TikTok and emerging channels, with a prioritized concept roadmap by product, audience and funnel stage.
• Turn performance data, customer reviews and research, and competitor signal into clear hypotheses, angles and hooks.
• Set priorities with growth and leadership each quarter, and point the team's capacity at the concepts with the highest expected return.

Own Testing, Learning & Results

• Partner with growth and media buying on structured tests: clear hypotheses, honest reads, fast scaling and fast cuts.
• Own the creative scorecard — hook rate, hold, conversion and CPA by concept — and report wins, learnings and pivots to leadership.
• Keep a living library of what works for our customer and why — not a folder of ads.

Protect the Brand and the Claims

• Keep every concept unmistakably Pique: premium, evidence-led and true to our roots in Eastern wellness.
• Partner with product and regulatory to keep claims accurate and compliant, and align message, offer and landing page.

Requirements

• First and foremost: a portfolio of performance creative that won at scale — the work, the data behind it, and the insight that made it win.
• 8+ years in performance creative, creative strategy or direct response, including leading a team, ideally in-house at a high-growth DTC or premium brand.
• An integral role on a team that scaled a brand's paid creative — not just running a program you inherited.
• Deep fluency in Meta, TikTok and YouTube creative: hooks, formats, pacing, proof and what makes a scroll-stopping ad convert.
• Fluent in the numbers — hook rate, hold, CVR, CPA, blended CAC, LTV — in Ads Manager and creative analytics tools such as Motion.
• Taste, and the ability to explain it: you can say why something works, not just that it did.
• A track record of hiring and developing creative talent who get faster and better under you.
• Supplements, wellness, beauty or other claims-sensitive experience is a strong plus.
• High ownership, sound prioritization, fast execution and genuine interest in wellness, nutrition, beauty or longevity.
• Ability to receive and deliver radical candor — non-negotiable.
• Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.